Senior Copywriter

Who we are

Creativity, collaboration, camaraderie—on the Marketing team we live our company values, developing and delivering strategic initiatives in a dynamic, data-led environment. Driven by growth and innovation, our projects move quickly and adapt to the ever-changing landscape of B2B & consumer marketing. Our goal is to reinforce the company’s position as the world’s most trusted software provider for fitness, beauty, and wellness. We’re making Mindbody a household name. 

About the right team member

As a senior copywriter, you should not only have mastered implementing voice, tone, branding, syntax, and grammar, but be able to creatively execute those via a multitude of projects: online, print, video, and multi-media. Senior copywriters also assist in mentoring and training associate and staff-level copywriters and help educate outside teams on the above skills and guidelines. This position involves making creative decisions and drafting original, compelling, on-brand B2B SaaS copy that aligns with product and corporate strategy. You’ll also collaborate with a lot of smart, creative people on fun projects that challenge your imagination.

About the role

• Synthesize business requirements with brand direction to create best-in-class B2B SaaS marketing copy.
• Mentor fellow copywriters to foster expertise and develop team talent.
• Work closely with creative directors, visual designers, project managers, product managers, fellow copywriters, and creative leads to develop influential copy and brand messaging, addressing design specifications and applying results gained from user testing and research.
• Work cross-functionally with stakeholders to result in the best, most informed project assets and deliverables.
• Help develop the brand’s voice and tone, ensuring consistency across all touchpoints in the customer journey by creating and upholding standards, style guides, and processes.
• Work closely with members of the product management and marketing teams to align content strategy with target audience needs, brand positioning, and team resources.
• Ability to understand high-level software and digital technology concepts, how people use and respond to them, and the most engaging ways to communicate that to both mass and segmented audiences.

Skills & experience

• BA/BS degree in English, journalism, advertising, marketing, or related field. Expert written language skills required. Scriptwriting and VO copywriting experience strongly desired
• 5+ years digital or print copywriting experience, including writing for B2B emails, 1-pagers, digital ads, landing pages, slide decks, video scripts, events signage, blog posts, white papers, guides, infographics, social media captions, and more
• Professional knowledge of English grammar and strong familiarity with various forms of style and composition
• Ability to drive creative decisions, defend strategy, and draft original, compelling copy
• Ability to take on responsibility, collaborate effectively, and work comfortably with stakeholders at all levels
• Excellent service and leadership skills
• Project and or personnel management experience desired
• Ability to manage multiple projects and deadlines

Pay Transparency

It is Mindbody’s intent to pay all Team Members competitive wages and salaries that are motivational, fair, and equitable. The goal of Mindbody’s compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

The base salary range for this position in the United States is $80,000 to $100,000. The total compensation package for this position may also include performance bonuses, benefits and/or other applicable incentive compensation plans.