Senior Copywriter

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Role: Senior Copywriter.
Experience: 5+ Years.
Location: Bangalore.

About MarketStar
In everything we do, we believe in creating growth, for our clients, employees, and community. For the past 35+ years, we have been generating revenue for the most innovative tech companies globally through our outsourced B2B demand, sales, customer success, and revenue operations solutions. We are passionate about cultivating career advancements for our people and supporting them through mentorship, leadership, and career development programs. We provide service and support to our communities through the MarketStar Foundation.

Our exceptional team is the cornerstone of MarketStar's accomplishments. We are proud of our award-winning workplace culture and for being named a top employer. These achievements are a testament to our six core values, embraced by our 3,000+ employees worldwide. From our headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, we all work together to drive innovation and success.

We are excited to have you apply to join our MarketStar team and can’t wait to discuss how we can help you find growth!

Read on to understand more about this opportunity.

Who are we looking for?
We’re seeking a versatile B2B Copy/Content Writer with 5+ years of experience to join our dynamic team. Specializing in demand generation campaigns, you’ll craft content that supports client lead generation goals, nurtures prospects, and drives measurable ROI.

What kind of work will you be doing?

• Write compelling, conversion-focused copy for demand-generation campaigns, including email drips, paid ads, gated content, and landing pages.
• Develop content for all stages of the buyer journey, from awareness to decision, ensuring alignment with demand gen goals.
• Create and edit high-quality B2B assets, such as blogs, eBooks, whitepapers, case studies, and ABM content.
• Collaborate with demand generation and performance marketing teams to craft and optimize content for higher conversions.
• Ensure all content aligns with SEO best practices and contributes to client KPIs like MQLs and SQLs.
• Interpret briefs to deliver creative, insight-driven content that resonates with target audiences.

What you will need to succeed?

• 4+ years of experience in B2B content writing, with a portfolio showcasing lead-generation-focused content.
• Ability to write clear, attractive copy for ABM, nurture emails, and gated assets that support pipeline growth.
• Proficiency in SEO principles and tools to drive visibility and engagement.
• Experience with adapting copy for multi-geo campaigns and multiple channels (e.g., Google Ads, LinkedIn).
• Proficiency in English, including exceptional proofreading and editing skills.
• Background in working with marketing agencies or in fast-paced environments.
   

We are a people-first organization with policies and processes that help you bring the best version of yourself into work including fast-track growth for high-potential folks. An opportunity to be associated with the world’s leading brands as clients. To be a part of an organization with more than 60% of homegrown Leaders. Customized training programs that are catered to personal and professional development. We are an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success.

Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change over time to accommodate business needs.

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