An Assistant Manager - PPC can refer to a role in either Performance Marketing/Pay-Per-Click or Production Planning & Control. For a digital marketing role, responsibilities include managing digital ad campaigns, optimizing ad copy, monitoring performance data, and collaborating with the marketing team to achieve goals. For a manufacturing or production role, an Assistant Manager, PPC focuses on developing production schedules, managing resources and inventory, optimizing workflows, and coordinating with supply chain and manufacturing teams to meet production targets.