PPC Expert/PPC Specialist Freelancer

Company Description

We are an end to end web solution services company who believe that if our clients can envision their goal, we can make their vision a reality through the web portals we design. It is our earnest endeavor to offer practical solutions with the aid of the latest technology to ensure optimal results for the sustainability of our client’s business and fulfilling its objectives. We deliver an array of services including website designing, mobile application development, graphic designing, end to end content writing, internet marketing, and social media management to name a few.

Job Description

Hiring for PPC Expert ( Freelancer)
Exp : 8 + Years


JD:
 

A PPC Specialist manages internet pay-per-click advertising campaigns including the strategy, design, implementation, SEO, and analysis of ad performance. It is a challenging role that is also highly sought after because it takes a unique skill set to nail a PPC campaign. 

Duties & Responsibilities:

• Improve performance of a dedicated client portfolio comprised of lifestyle brands 
• Create, execute and optimise campaigns on paid social on Facebook, Instagram, LinkedIn and emerging platforms. 
• Create and manage paid search campaigns across Google Ad Words and Microsoft Ad Centre 
• Conduct competitor analysis, keyword research and compelling copy to optimise campaigns 
• championing the development of new Paid Media tactics & nitiatives. 
• Work with internal teams to create high converting landing pages and effective SEO strategies to create effective growth strategies 
• Consistent reviewing and optimisation to drive performance 
• Implement paid social best practices and use data to provide optimisation recommendations 
• Manage organic traffic and community management 
• Keep abreast latest SEM and paid media trends to create new testing strategies 
• providing feedback to them around their campaign builds and optimisation strategy 
• Creating & working on medium to high-budget campaigns 
• Execute tests, collect and analyse data and results, and identify trends  and insights to achieve maximum ROI in paid search campaigns 
• Track, report, and analyse website analytics and PPC initiatives and campaigns 
• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies. 
• Optimise copy and landing pages for search engine marketing 
• Perform ongoing keyword discovery, expansion and optimization 
• Research and implement search engine optimisation recommendations 
• Research and analyse competitor advertising links 

Skills & Qualifications: 

• 4+ years’ experience managing PPC accounts across Google Ads search, Facebook & ideally one other network from the following – Google Display, Instagram, LinkedIn. 
• Extensive hands-on management experience of digital media through daily bid optimisation, landing page analysis, and campaign performance metrics spend across many campaigns. 
• Demonstrable track record in delivering PPC campaigns with proven success. 
• Experience creating & analysing performance across tools such as SuperMetrics, Google Tag Manager, and Google Analytics. 
• Previous experience working with small businesses/budgets. 
• High attention to detail and strong organisational skills 
• Excellent communication skills both written and verbal 
• A creative thinking marketing mindset 

Regards
Mounika HR
Infasta Soft Solutions Pvt Ltd