Performance Marketing and Growth Hacker

About the Opportunity
HaystackAnalytics Pvt Ltd is a fast-scaling SaaS & martech innovator helping and B2B brands unlock exponential growth through data-driven performance marketing, AI-powered customer journeys, and automated attribution modeling. We engineer full-funnel growth stacks—from top-of-funnel virality to bottom-of-funnel conversion lifts—using modern tooling, behavioral experimentation, and predictive CLV modeling.

Role & Responsibilities

• Design and execute performance marketing campaigns across Meta, Google Ads, TikTok, and programmatic channels—with daily bid, budget, and audience optimizations.
• Build, test, and scale growth loops: referral mechanics, UGC campaigns, viral hooks, and automated retention sequences using tools like Klaviyo, Braze, or Moengage.
• Partner with product and data teams to instrument event tracking and build dashboards that link marketing spend to LTV and ROAS.
• Run multivariate and A/B tests on creatives, landing pages, and offer structures using Optimizely, VWO, or native platform tools—measuring statistical significance and scaling winning variations.
• Identify and exploit undervalued traffic sources, exploit platform algorithm shifts, and reverse-engineer competitor funnels to secure unfair advantages.
• Own the customer acquisition cost (CAC) vs. lifetime value (LTV) equation—modeling break-even points and recommending channel-level ROI thresholds for scaling.

Skills & Qualifications

Must-Have

• Linkedin Ads
• Meta Ads Manager
• Google Ads
• UTM tracking
• ROAS optimization
• A/B testing

Benefits & Culture Highlights

• Work with a hyper-growth tech team building next-gen marketing automation for global brands.
• Access to real-time ROI dashboards and unrestricted experimentation budgets to prove your hypotheses.
• Weekly growth hack sprints with CEO and CMO—your ideas ship fast, not in quarters.