Copywriter

Job Title: Creative Copywriter / Social Media Strategist

Experience: 5-7 years of relevant experience

Location: CBD Belapur, Navi Mumbai – Work from office

About the Role

We’re looking for a Social Media Strategist who brings strategic thinking, creative instinct,

and platform fluency. Someone who understands the nuance of B2B storytelling, the pace

of B2C content, and the art of turning ideas into engaging narratives. This role involves daily

client interaction, ownership of strategy and content, and seamless coordination with

internal and external teams.

What You’ll Do

• Build and execute channel specific strategies across LinkedIn, Instagram, YouTube

and emerging platforms

• Use industry knowledge to inform content POV, competitive benchmarks, and

creative direction

• Interact with clients daily to understand priorities and translate them into content

plans

• Manage content calendars, timelines, delivery and reports.

• Write and edit clear and platform ready copy for social media channels, videos,

blogs and campaigns

• Develop campaigns that balance thought leadership, brand storytelling, and

engagement

• Collaborate with designers, writers, and external partners

• Use data to refine strategy, content direction, and campaign performance and

identify growth opportunities for the account

• Support new business by contributing to social-first ideas, pitch decks, and client

acquisition content

Who You Are

• A self-starter who thinks beyond checklists and a critical thinker who uses AI to your

advantage

• Strong understanding of both B2B and B2C content ecosystems, especially thought

leadership and leadership comms.

• Clear grip on thought leadership, leadership communication, and strategic content

writing & storytelling.

• Fluent in different trending formats including reels, shorts, carousels, long form and

short-form content.

• Excellent communication and stakeholder management.

• Agency experience is must.