Visual Content Creator – Marketing & Brand Content

Fiberglass Coatings is seeking a highly skilled, creative, and hands-on Visual Content Creator to support our growing marketing and brand content efforts. This role is ideal for a visual professional who excels in video, photography, and post-production, and understands how high-quality visual content supports brand positioning and marketing strategies.

As a company with multiple product lines—including epoxy resins, sealers, and specialty coatings—we are looking for someone who can collaborate closely with both the Social Media Manager and the Director of Marketing, understand the brand’s visual identity and marketing objectives, and translate that strategy into polished, effective visual content across video, photography, and motion graphics.

This position does not require expertise in social media marketing; however, candidates should have exposure to marketing concepts, brand storytelling, or commercial content creation, and be motivated to continuously refine how visual content supports business and marketing goals.

Key Responsibilities

This is an exciting opportunity for a visual creator to play a key role in shaping the brand’s visual output.Product Videography: Plan, shoot, and capture high-quality video content showcasing products in use, including demonstrations, applications, training content, commercial-style videos, and real-world results.Product Photography: Capture professional product and lifestyle photography for marketing, e-commerce, educational, and brand use.

• Studio & On-Location Production: Work comfortably in controlled studio environments as well as outdoor or jobsite locations, adapting to different lighting, weather, and space constraints.
• Marketing Alignment: Work closely with the Director of Marketing to understand brand strategy, visual direction, marketing goals, and target audience, translating that direction into the appropriate visual style and execution.
• Cross-Team Collaboration: Collaborate with the Social Media Manager to support content needs across multiple platforms while maintaining a high standard of visual quality and brand consistency.
• Video Editing: Edit video content at a professional level using Adobe Premiere Pro and After Effects, including long-form YouTube videos, commercials, training videos, and branded marketing content.
• Motion Graphics & Effects: Implement motion graphics, animations, and special effects when needed to enhance storytelling and visual impact.
• Photo Editing: Edit and retouch photography using Adobe Lightroom and Adobe Photoshop to deliver polished, brand-ready images.
• Content Planning & Execution: Create detailed shot lists, filming plans, and production outlines, and consistently execute them during shoots.
• Quality Control & Standards: Maintain video and photography standards, quality control, and visual consistency across all brand content.
• Project Management: Manage multiple projects simultaneously while meeting tight deadlines and production timelines.
• Asset Management: Organize raw footage, photography, project files, and final exports using cloud-based platforms such as Google Drive and Dropbox to support efficient collaboration and long-term asset management.
• Product & Process Understanding: Learn and understand product applications and use cases to ensure content is visually compelling, accurate, and valuable for marketing, sales, and customer education.
• Creative Contribution: Actively contribute ideas to improve visual storytelling, production efficiency, and overall brand presentation.
• Continuous Improvement: Stay up to date with editing software, production trends, techniques, and tools to ensure modern, competitive output.

• Proven experience as a Visual Content Creator, Videographer, Photographer, or Video Editor in a commercial, product, or brand-focused environment.
• Strong working knowledge of marketing, branding, or commercial content creation (social media marketing experience preferred but not required).
• Advanced understanding of camera systems, lenses, framing, lighting techniques, and audio capture.
• High-level video editing skills using Adobe Premiere Pro and Adobe After Effects, including long-form content, commercials, training videos, and branded marketing assets.
• Professional photo editing and retouching skills using Adobe Lightroom and Adobe Photoshop.
• Proficiency across the Adobe Creative Cloud ecosystem.
• Experience working with cloud-based file storage platforms such as Google Drive and Dropbox.
• Strong organizational and project management skills, with the ability to manage multiple projects and meet deadlines.
• Ability to collaborate effectively with the Director of Marketing and Social Media Manager while taking creative and strategic direction.
• Strong attention to detail and a professional, reliable, and self-driven approach to content creation.
• A portfolio or reel demonstrating professional video, photography, and motion graphics work is required for consideration.