Summer Intern Content Creator (Foster Care & Residential Services)

Wolverine Human Services
📍 Metro Detroit, MI (Hybrid)
🕒 Part-time or Full-time Summer Internship

About Wolverine Human Services

Wolverine Human Services is a Michigan-based organization serving youth, families, and communities through residential care, foster care, adoption, behavioral health, and community-based services.

We do serious work—but we don’t want boring social media.

We’re looking for a creative, culturally aware content creator who can help us build a fun, bold, cheeky, and recognizable social media presence across TikTok, Instagram Reels, Facebook, and beyond.

Position Overview

The Summer Social Media Content Creator Intern will plan, create, edit, and publish short-form content throughout the summer. You’ll collaborate with our communications team to produce engaging videos, recurring content series, and trend-based posts that feel fresh, real, and memorable—while still respecting the importance of our work.

This role focuses on helping Wolverine become more visible, relatable, and engaging online.

Key Responsibilities

🎬 Content Creation & Execution

• Create short-form videos for TikTok, Instagram Reels, Facebook, and other platforms
• Film and capture behind-the-scenes content at programs, offices, and events
• Write captions, hooks, on-screen text, and hashtags
• Develop recurring content series that can continue beyond the internship

💡 Strategy & Creativity

• Help shape a fun, recognizable social media voice
• Identify and adapt trends appropriately for a human services audience
• Generate new content ideas based on performance and engagement
• Contribute to recruitment, awareness, and storytelling campaigns

🤝 Collaboration & Engagement

• Interview staff, leadership, and program teams
• Work with communications and program staff to gather content ideas
• Help maintain a weekly content calendar
• Support daily or near-daily posting

📊 Performance Tracking

• Track basic metrics (views, likes, shares, comments, follower growth)
• Recommend improvements based on performance

🔒 Professional & Ethical Standards

• Follow all confidentiality, privacy, and youth protection policies
• Use trauma-informed, respectful messaging in all content
• Maintain professional boundaries in all communications

Content You’ll Help Create

• Day-in-the-life videos
• Staff spotlights
• Behind-the-scenes content
• “What people get wrong about…” videos
• Recruitment and career content
• Educational content about foster care, residential care, and youth services
• Trend-based TikToks/Reels
• Mission-driven storytelling
• Recurring video series

What We’re Looking For

We want someone who is creative, organized, and comfortable turning ideas into content quickly.

Ideal candidates:

• Are a current college student or recent graduate
• Understand TikTok, Reels, and internet culture
• Have a strong sense of humor (without being inappropriate)
• Can create content that feels natural—not overly corporate
• Are comfortable filming, editing, and being on camera (when needed)
• Can work independently and bring new ideas forward
• Are interested in marketing, communications, nonprofit work, or human services
• Respect confidentiality and sensitive topics
• Are open to feedback and quick revisions

Preferred Skills

• Experience creating TikToks, Reels, or short-form video
• Familiarity with tools like CapCut, Canva, Adobe Express, Premiere, etc.
• Basic video editing and photography skills
• Strong writing and storytelling ability
• Awareness of social media trends
• Comfort interviewing people on camera
• Basic understanding of analytics

Content Guidelines (Important)

While we encourage humor and creativity, content must always be respectful.

Content must NEVER make fun of or exploit:

• Youth or families
• Trauma or poverty
• Foster care or juvenile justice involvement
• Mental health challenges
• Confidential situations

Humor should focus on:

• Staff experiences
• Nonprofit work culture
• Behind-the-scenes moments
• Common misconceptions about human services

What You’ll Gain

• Hands-on experience in social media strategy and content creation
• Real-world nonprofit marketing experience
• A portfolio of published, professional content
• Experience developing brand voice and storytelling
• Exposure to mission-driven communications and recruitment marketing

Schedule

Flexible summer schedule (part-time or full-time).
Some in-person availability required for filming at Wolverine locations, programs, or events.

How to Apply

Please submit:

• Resume
• Brief cover letter or message
• Links to social media, portfolio, or content you’ve created

Equal Opportunity Employer

Wolverine Human Services is committed to creating an inclusive environment for all employees, interns, and those we serve.

Indeed Preview Line

Creative Summer Intern needed to build a bold, fun, mission-driven TikTok & Instagram presence for a leading human services organization.