Senior SEO Executive

Job Title: Digital Marketing Specialist (SEO & Performance Marketing) Roles & Responsibilities

• Execute link-building strategies to improve rankings on Google SERPs
• Manage and optimize social media marketing campaigns across LinkedIn, Facebook, and Instagram (including paid ads)
• Plan and implement PPC campaigns, including Google Ads and email marketing initiatives
• Work with SEO-based web platforms such as Wix, Shopify, and directory sites like GoDaddy and Yell
• Administer and monitor search engine programs for performance improvement
• Utilize SEO tools to analyze performance and enhance optimization strategies
• Optimize website content, copy, and landing pages for SEM performance
• Conduct competitor analysis, including tracking advertising links and strategies
• Execute eCommerce SEO strategies to drive online sales (mandatory requirement)
• Develop and implement content marketing strategies aligned with the latest Google algorithm updates
• Lead, mentor, and manage a team of digital marketing professionals to achieve campaign goals
• Allocate tasks, monitor performance, and ensure timely project delivery
• Collaborate with cross-functional teams (design, content, development) to ensure cohesive campaign execution

Required Candidate Profile

• Proven experience in SEO and digital marketing
• Strong team leadership and people management skills
• Ability to drive and manage website traffic effectively
• Experience working on international client projects
• Strong understanding of generic keyword ranking strategies
• Hands-on experience with Shopify (preferred)
• Ability to mentor team members and improve team performance
• Strong problem-solving and analytical skills
• Excellent communication and coordination abilities
• Preference for candidates based in Kolkata

Role Category

Digital Marketing – SEO / Performance Marketing

Perks & Benefits

• 5-day work week
• Paid sick leave
• Competitive salary package
• Opportunity to work with industry-standard tools and practices