Senior Meta Ad analyst/Performance Marketing

Key Responsibilities

• Campaign Setup & Execution

• Execute, set up, launch, and manage advertising campaigns across Meta (Facebook & Instagram)

• Create and manage Sales, Lead Generation, Traffic, Retargeting, ABO, CBO, and Advantage+ Shopping campaigns

• Configure campaign objectives, budgets, bidding strategies, schedules, and placements

• Upload creatives, ad copies, headlines, and CTAs accurately

• Ensure campaigns follow internal naming conventions and account structure

• Perform campaign QA before launch to ensure error-free execution

Campaign Optimization

• Monitor campaign performance daily and take timely optimization actions

• Pause underperforming campaigns and scale winning campaigns

• Optimize budgets, audiences, placements, and creatives to improve efficiency

• Refresh fatigued creatives and maintain healthy campaign performance

• Execute A/B tests across creatives, audiences, offers, and campaign structures

• Maintain optimal campaign performance while reducing acquisition costs

Audience Management

• Build and manage Broad, Interest-Based, Lookalike, Custom, and Retargeting Audiences

• Create audience exclusions to minimize overlap

• Monitor audience performance and recommend improvements

Analytics & Reporting

• Pull and analyze campaign performance data from Meta Ads Manager

• Track and monitor key performance metrics including ROAS, CPA, CAC, CPC,

• CPM, CTR, CVR, Frequency, and Spend

• Identify optimization opportunities based on campaign performance

• Prepare daily, weekly, and monthly performance reports with actionable insights

• Highlight performance trends and recommend next steps

Budget Management & Scaling

• Manage daily, weekly, and monthly advertising budgets efficiently

• Allocate budgets based on campaign performance

• Scale winning campaigns while maintaining efficiency and profitability

• Monitor budget pacing and ensure effective spend utilization

Tracking & Attribution

• Ensure proper Pixel implementation and event tracking

• Verify Conversion API (CAPI) setup and event mapping

• Validate campaign tracking, UTMs, and attribution settings

• Troubleshoot tracking issues and coordinate with the technical team when required

Account Management

• Monitor overall account health and campaign delivery

• Troubleshoot campaign issues and delivery bottlenecks

• Maintain a clean and organized Meta Ads account structure

• Stay updated with Meta platform updates, policies, and best practices