Flipkart Ad specialist/Performance Marketing

Key Responsibilities

• Keyword Research & Search Term Optimization

• Conduct extensive keyword research for new and existing products using Flipkart Ads data, search insights, and marketplace research tools

• Build comprehensive keyword lists covering high-volume, high-converting, long- tail, competitor, branded, and category keywords

• Continuously identify new keyword opportunities through search term analysis and customer search behavior

• Monitor keyword performance and identify opportunities to improve product visibility

• Optimize keyword bids based on ROAS, CPC, CTR, CVR, and conversion performance

• Regularly add negative keywords to eliminate wasted ad spend

• Perform competitor product research to identify growth opportunities

• Collaborate with the catalog team to improve keyword indexing across product titles, descriptions, attributes, and catalog content

• Maintain a structured keyword master sheet for every product and continuously expand the keyword universe

• Stay updated with seasonal search trends and marketplace demand

Campaign Setup & Execution

• Execute, set up, launch, and manage advertising campaigns on Flipkart

• Create and manage Keyword, Product, Search, and Display advertising campaigns

• Configure campaign budgets, bidding strategies, targeting, and placements

• Organize campaigns following internal naming conventions and account structure

• Perform campaign QA before launch to ensure accurate execution

Campaign Optimization

• Monitor campaign performance daily and take timely optimization actions

• Optimize bids, budgets, keywords, product targeting, and placements

• Pause underperforming campaigns and scale winning campaigns

• Identify profitable search terms and add negative keywords regularly

• Improve campaign efficiency while maintaining target ROAS

• Execute A/B tests across keywords, bids, campaign structures, and targeting strategies

• Continuously improve advertising efficiency while reducing wasted spend

Analytics & Reporting

• Pull and analyze campaign performance data from the Flipkart Ads Console

• Track key metrics including ROAS, CPC, CTR, CVR, Impressions, Clicks, Orders, Sales, Spend, and Advertising Cost

• Analyze keyword and search term performance to identify optimization opportunities

• Prepare daily, weekly, and monthly performance reports with actionable insights

• Highlight performance trends and recommend next steps

Budget Management & Scaling

• Manage daily, weekly, and monthly advertising budgets efficiently

• Allocate budgets based on campaign performance

• Scale winning campaigns while maintaining profitability

• Monitor budget pacing and ensure effective utilization of advertising spend

Catalog Optimization Support

• Coordinate with the catalog team to improve listing performance

• Recommend improvements to product titles, descriptions, attributes, keywords, images, and catalog quality

• Monitor listing quality scores and product discoverability

• Identify opportunities to improve organic visibility alongside paid advertising

Account Management

• Monitor overall account health and campaign delivery

• Troubleshoot campaign issues and policy-related challenges

• Maintain a clean and organized Flipkart Ads account structure

• Stay updated with Flipkart Ads features, marketplace updates, and best practices