Senior Digital Marketer

Company: KUBUS
Title: Senior Digital Marketer
Location: Eindhoven
Language: English (fluent) or NL (native)
WFH policy: 2-3 days p/w in office
Product: BIM Collaboration Platform (SaaS)
Size and functions of local team: 130 FTE, 100 in NL

Role description:
Goal: lead generation through digital channels
Focus is Demand Capture & Lead Nurturing
Scope: Paid, Email, Social, SEO & Content
Lead capture (gated content, webinars etc)
Build and manage lead nurture workflows
Sales Alignment & Lead Qualification
Automation, Data Analsys (MQL:SQL, CRO)
Audience Segmentation, A/B Testing
Extracting info from SME's, customer IV's

Must haves:
4+ years digital marketing experience
B2B SaaS experience is a must (right now)
T-shaped profile, senior enough to own this

Unique about the company;
Platform went 2X in 1 year, planning to 2X again
Huge local (marketing) team in Eindhoven

Salary range: up to €75k base + 25% bonus (€94k OTE)

Hiring process:
1st chat with Bjorn
2nd chat with Erik (CEO)
Case study (tbd)