Senior Copywriter

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $18 million AUD (roughly $12.5 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good. 

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

As our Senior Copywriter, you'll be responsible for crafting compelling, on-brand copy and creative ideas that tell the Who Gives A Crap story. You will focus on developing and executing brand marketing campaigns and creating content that not only resonates with our audience but also gets them talking and sharing. You will act as the guardian of our brand voice across global and local work, ensuring it's consistent and legally sound, while working closely with the Social Copywriter to ensure a cohesive brand narrative. Reporting to the Copy Director, you will be part of a collaborative team of 4 copywriters including one direct report.

Our company is remote-first but we’re looking for candidates based only in Australia, where our global creative team is based. 

If you worked here this past month here are some things you might have been involved in

• Acted as the guardian of our brand voice, creating and maintaining style guides.
• Wrote persuasive, SEO-optimised copy for digital platforms like emails, product descriptions, and landing pages.
• Crafted engaging copy for in-store signage, displays, and promotional materials that enhances the retail experience.
• Developed messaging and copy for B2B channels, including wholesale catalogs, trade show materials, and partner portals.
• Generated and championed innovative campaign concepts with the potential to win industry awards.
• Produced fresh, relevant, and highly shareable creative content by finding the balance between cultural trends and identifying opportunities to zig while others zag.

Let’s talk about you

You are a strategic creative thinker

You lead conceptual thinking and copywriting for brand campaigns and packaging. You can analyse briefs, market trends, and data to identify creative opportunities and refine concepts, ensuring they resonate with the target audience.

You are a masterful storyteller 

You can develop messaging that effectively translates across various channels, from e-commerce to in-store signage. You translate our brand's mission and personality into a cohesive narrative and craft compelling stories that encourage our audience to connect with us on a deeper level.

You are an expert executor

You can manage multiple copywriting projects and deadlines simultaneously, from brand campaigns to B2B collateral. You work independently with little need for guidance, proactively seeking out new cultural, digital, and social trends to inspire fresh, innovative content ideas.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.