Search Engine Optimization SEO Executive

This role is for one of the Weekday's clients

Salary range: Rs 280000 - Rs 480000 (ie INR 2.8-4.8 LPA)

Min Experience: 2 years

Location: Mumbai

JobType: full-time

We are seeking a results-driven SEO Executive to strengthen digital visibility and drive organic growth through effective search engine optimization strategies. In this role, you will be responsible for planning and executing SEO initiatives that improve website rankings, increase organic traffic, and enhance overall online performance. You will work closely with marketing, content, and development teams to ensure that SEO best practices are integrated across all digital channels and website initiatives. The position requires a strong understanding of on-page and off-page optimization techniques, technical SEO analysis, and performance tracking through modern analytics tools. You will also contribute to content strategy, competitor analysis, and data-driven decision-making to improve search performance and user engagement. This role is ideal for a professional who enjoys combining analytical thinking with digital marketing creativity, and who can translate insights into actionable SEO strategies that drive measurable results. By continuously monitoring search trends, algorithm updates, and industry best practices, you will help maintain a strong digital presence and support long-term growth through optimized search performance.

Key Responsibilities

• Execute on-page SEO optimizations including meta tags, headings, content structure, internal linking, and image optimization
• Develop and implement off-page SEO strategies such as link building, outreach, and domain authority improvement
• Conduct technical SEO audits to identify and resolve issues related to crawl errors, site performance, and indexing
• Monitor website performance using tools such as Google Analytics and Search Console to track traffic, rankings, and user engagement
• Perform keyword research to identify high-value search opportunities and optimize content accordingly
• Analyze competitor strategies to identify gaps and opportunities for improving search performance
• Collaborate with content creators and developers to integrate SEO best practices into website updates and digital campaigns
• Support the development of SEO-driven content strategies aligned with user intent and search trends
• Prepare SEO performance reports and provide insights and recommendations for improvement
• Stay updated with search engine algorithm changes and industry developments to refine optimization strategies
• Assist in improving local SEO performance and search visibility across relevant platforms

What Makes You a Great Fit

• Bachelor’s degree in marketing, business, engineering, or a related field
• 4–6 years of experience in SEO, digital marketing, or search optimization roles
• Strong knowledge of on-page, off-page, and technical SEO practices
• Experience with SEO tools such as Google Analytics, Google Search Console, and keyword research platforms
• Understanding of content optimization and user intent-driven search strategies
• Familiarity with digital marketing channels including social media platforms
• Ability to analyze data and convert insights into actionable optimization strategies
• Knowledge of AI tools or automation platforms that support digital marketing workflows is a plus
• Strong communication skills for collaboration with cross-functional teams
• Attention to detail and ability to manage multiple optimization initiatives simultaneously
• Proactive mindset for identifying opportunities to improve organic search performance

Skills

• Search Engine Optimization (SEO)
• Digital Marketing
• Keyword Research
• Social Media Strategy
• Performance Analysis