Remote Freelance Conceptual Copywriter – Healthcare

Company Description

Maricich Health is a dynamic healthcare branding and integrated marketing agency known for our transformative strategies, innovative ideas, and creative executions. Our team is led by big-brand and big-agency veterans focused on driving impactful work that helps our clients grow while supporting more patients and stakeholders in the process. We foster a close-knit culture that attracts smart, collaborative, proactive individuals who thrive on hands-on work and making a meaningful difference.

We work with major brands across the healthcare ecosystem, including health systems, medical groups, payers, life sciences companies, and other industry players. We specialize in turning the challenges of today’s evolving medical marketplace into opportunities to not only help our clients gain market share but also improve the health and quality of life for more patients.

Job Description

Maricich Health is seeking a CD/ACD level Conceptual Copywriter to collaborate on high-impact campaigns across consumer health plans, hospital systems, and healthcare initiatives. The ideal candidate will bring strategic concepting skills, exceptional copywriting expertise, and 5+ years of experience in advertising agencies with a proven track record developing work that makes a true impact.

You’ll work side-by-side with creative directors, art directors, and account teams to ideate compelling narratives, develop integrated campaign concepts, and craft precise, engaging copy. We’re looking for a creative leader who understands the healthcare space and knows how to instill complex ideas into emotional human centered messaging. 

💼 Responsibilities

• Creative Leadership: Drive ideation and concept development for healthcare campaigns, including hospital health plans and other healthcare/medical clients

• Strategic Copywriting: Deliver clear, thoughtful, and original copy across print, digital, OOH, and broadcast platforms

• Collaborative Concepting: Partner with cross-functional teams to translate strategy into emotionally resonant and creatively sound ideas

• Healthcare Expertise: Apply deep knowledge of healthcare audiences to craft copy that resonates, educates, and inspires action

• Presentation & Feedback: Present concepts and copy to clients and internal teams with confidence; revise based on feedback to elevate the work

• Project Ownership: Shepherd projects from kickoff through delivery, maintaining excellence in tone, accuracy, and alignment with brand

Qualifications

📌 Qualifications

• Agency Experience: Minimum 5 years in an advertising agency, with creative leadership experience at the CD/ACD level

• Healthcare Fluency: Experience developing campaigns for healthcare clients including hospital health plans and other healthcare/medical clients

🙌 Bonus Qualities

• Ability to take something technical and build into a layered complexity

• Passion for improving patient and consumer health through creativity

• Proven success presenting to senior clients and navigating feedback

Additional Information

If you're a seasoned Conceptual Copywriter looking for freelance projects or long-term collaborations, we'd love to hear from you!

🔹 Submit your resume, and LinkedIn address along with links to your portfolio and/or examples of past work showcasing your healthcare-specific expertise in order to be considered. 

Whether you're available now or looking to establish connections for future opportunities, submit a brief introduction outlining your experience and availability. Let’s create meaningful work together!

Compensation is commensurate with experience. Most freelance copywriters in similar roles earn between $75 and $125+ per hour 1099, depending on expertise and project scope.