Job Summary:
XPEL is looking for a highly skilled and motivated Paid Marketing Specialist to join our dynamic marketing team. The ideal candidate will have extensive experience in developing and managing paid search campaigns, including keyword generation, ad copywriting and testing, bid management, landing page optimization, and budget management. This role requires a strategic thinker with excellent analytical skills, a keen eye for detail, and the ability to communicate effectively with both internal teams and clients.Job Description:
Core Duties:
Develop and Manage Campaigns: Develop and manage paid search campaigns across various platforms, including Google Ads, YouTube Ads, Bing Ads, Meta Ads, Reddit Ads, Amazon Ads, and LinkedIn Ads.
Keyword Research and Ad Copywriting: Conduct keyword research, ad copywriting, and A/B testing to improve ad relevance and click-through rates.
Performance Monitoring: Monitor campaign performance, analyze data, and make data-driven decisions to optimize campaign budgets and targeting.
Enhanced Conversion Tracking: Implement and manage enhanced conversion tracking using Google Tag Manager, GA4, and platform-specific tools to improve attribution accuracy.
Global Campaign Alignment: Manage and optimize XPEL ad campaigns globally and collaborate with regional marketing teams to ensure alignment in messaging, goals, and execution.
Reporting & Dashboarding: Work closely with the Analytics team to create and maintain reporting dashboards in Power BI. Deliver insights to guide budget allocation and campaign optimization across regions.
Cross-Functional Collaboration: Collaborate with internal teams including Analytics, Regional Marketing, and Creative to align Paid Marketing strategies with broader marketing objectives.
Communication: Frequently communicate key learnings, actionable strategies, testing opportunities, and performance insights to internal stakeholders.
Budget Management: Manage and reconcile paid advertising budgets, including pacing and bid management.
Bid Management Tools: Utilize bid management tools and data modeling to maximize the effectiveness of paid campaigns.
Sector Analysis: Conduct thorough XPEL sector and competitor analysis to help evolve content and target strategies.
Performance Analysis: Analyze campaign performance and devise actions to improve visibility, performance, and ROI.
Requirements:
Bachelor’s degree in marketing, Business, or a related field.
Minimum 3 years of experience managing paid search campaigns across Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads.
Proven track record of successfully managing and optimizing PPC campaigns to achieve business objectives.
Experience managing global campaigns and collaborating across regions or business units.
Strong analytical skills and proficiency with analytics platforms such as Google Analytics, Power BI, Tableau, and Google Data Studio.
Proficiency in building and maintaining custom reporting dashboards (especially Power BI).
Knowledge of keyword research tools and bid management platforms.
Excellent written and verbal communication skills, with the ability to present data and recommendations clearly.
Experience implementing enhanced conversion tracking using GTM and GA4.
High attention to detail and ability to manage multiple complex campaigns simultaneously.
Proficiency in Microsoft Excel and Google Workspace tools.
Experience with A/B testing and CRO best practices.
Ability to work independently and as part of a collaborative team with a proactive mindset.
Experience managing large budgets and high-volume campaigns.
Agency-side experience preferred.
Google Ads and Google Analytics certifications are a plus.
XPEL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.