PPC Manager

Role: PPC Manager

Reports To: Chief Executive Officer 

Key Relationships

INTERNALLY

• Brand Managers
• Operations Team
• Marketing Team

EXTERNALLY

• Various Clients
• Any 3rd Party Vendors or Service Providers

About Commerce Canal

Commerce Canal provides various brands, licensees and wholesalers with sales and marketing support with brick & mortar retailers, eCommerce etailers and online marketplaces. Our unique offering ranges from on-site support to assist with merchandising to general sales representative support by region or classification. Brands currently supported include Hanes, LEGO Wear, Disney, Timberland, Nautica, 3Doodler, and New Balance to name a few. Commerce Canal currently processes and represents approximately $300mm in annual GMV with the following retailers, etailers and marketplaces: Amazon Vendor Central, Amazon Seller Central FBA, Costco, Kohl’s, Macy’s, Wayfair, Walmart, Zappos and several others.

Job Summary

The PPC Manager will play a key role in the strategic planning and execution of the PPC strategy for several of Commerce Canal’s owned or licensed brands such as LEGO Wear, Hanes & New Balance. The PPC Manager will be responsible for running PPC campaigns and monitoring paid search budgets on platforms including Bing, Criteo, Google, Reddit, Amazon and Pinterest. In this role, the candidate should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO). The candidate should also be highly analytical and comfortable with numbers.

The go-to-market strategy will include selecting the product to focus marketing on and sell profitably. Reporting to the CEO, the candidate will work closely with internal stakeholders, retail partners, e-tail partners and external agencies to execute on this strategy.  The ideal candidate will use data-driven decision-making to develop, plan, execute, analyze, and optimize programs that drive traffic to our marketplaces, increase engagement and conversion amongst website visitors.  

Responsibilities

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends

Requirements and Skills

• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong math skills
• BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

Benefits & Working Conditions

• Based in Midtown Manhattan with close proximity to major stations
• In-office Tuesday to Thursday with optional work from home on Monday and Friday
• Competitive salary
• Commuter benefits
• Annual bonus tied to company and team results
• Benefits include 99% premium coverage for health, dental and vision
• 401(k) plan with employer match
• Paid Time Off