Performance Marketing Specialist

# Performance Marketing Specialist – D2C Business

## Summary

This position is designed for a professional with 1 to 2 years of experience to drive digital growth within a direct-to-consumer (D2C) organization. The specialist will play a pivotal role in managing, monitoring, and refining digital advertising initiatives across major platforms like Google and Meta. By blending analytical expertise with strategic marketing knowledge, the individual will collaborate closely with Brand, Creative, E-commerce, and Analytics departments to enhance campaign performance, maximize advertising efficiency, and support broader business objectives.

## Responsibilities

*   Manage and execute advertising campaigns on Google Ads and Meta Ads platforms.

*   Implement strategies to increase website traffic and acquire new customers.

*   Monitor key performance indicators and adjust budgets to optimize spending efficiency.

*   Evaluate campaign outcomes through data analysis and coordinate efforts with cross-functional internal teams.

## Requirements

*   Hold a bachelor's degree and possess 1 to 2 years of hands-on experience in Performance or Digital Marketing.

*   Demonstrate proficiency with Google Ads, Meta Ads, GA4, and essential performance metrics including ROAS, CAC, CPC, and CTR.

*   Exhibit strong analytical, communication, and problem-solving skills, along with a proactive attitude toward continuous learning.

## Learning & Growth Opportunities

This role provides comprehensive exposure to the full lifecycle of performance marketing within a dynamic and expanding D2C environment.