SEO & AI Search Specialist (Organic Growth)

We are looking for a growth-minded SEO Specialist who understands that modern search goes beyond Google rankings to AI-powered discovery, visibility and meaningful business growth.

Role & Responsibilities
- Plan and execute SEO strategies to improve organic visibility, qualified traffic and conversions.
- Manage technical, on-page and off-page SEO, including website audits and optimisation.
- Drive keyword research, content strategy, internal linking and topical authority.
- Explore AEO, GEO and AI Search Optimisation for platforms like ChatGPT, Gemini and Google AI Search.
- Analyse performance using GA4, GSC, Ahrefs, SEMrush and other SEO tools.
- Collaborate with content, development and digital marketing teams.
- Monitor competitors, algorithm updates and emerging search trends.
- Support local SEO, digital PR and organic lead-generation initiatives.

Skills & Qualifications
Must-Have
- 2+ years of hands-on SEO experience, including technical SEO.
- Proficiency in Google Analytics (GA4), Google Search Console, Ahrefs, SEMrush or similar tools.
- Experience with WordPress, SEO plugins (Yoast/Rank Math) and website optimisation.
- Strong understanding of keyword research, technical SEO, content optimisation and analytics.
- Working knowledge of AI tools such as ChatGPT and Gemini.
- Analytical mindset, proactive approach and ability to independently drive projects.

Preferred
- Experience in Education/EdTech.
- Experience with AEO/GEO.
- Experience with Google Ads.
- Experience with digital PR.
- Basic HTML/CSS.

Benefits & Culture Highlights
- Opportunity to own and shape organic growth for an established education brand.
- Work on next-generation SEO, AI Search and emerging technologies.
- Collaborate with an in-house digital, content and development team.
- Strong learning opportunities, creative freedom and scope to grow into a strategic SEO role.