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Performance marketing - Meta & Google ads Associate - IncluHub

Digital Nest
1 day ago
Full-time
On-site
Hyderabad, Telangana, India

Summary

We are seeking a motivated entry-level professional to join our dynamic team as a Performance Marketing Associate specializing in Meta and Google advertising platforms. In this pivotal role, you will support the execution of data-driven digital campaigns designed to maximize return on investment and drive measurable business growth. As a key member of the Media, Advertising, and PR sector, you will gain hands-on experience managing ad spend, analyzing campaign performance metrics, and optimizing strategies to reach target audiences effectively. This position offers an excellent opportunity for a fresh graduate or early-career individual to develop foundational expertise in digital marketing while contributing to high-impact projects for diverse clients.

Responsibilities

  • Assist in the creation, setup, and daily management of paid advertising campaigns across Google Ads and Meta (Facebook/Instagram) platforms.
  • Monitor key performance indicators (KPIs) such as click-through rates, conversion rates, and cost per acquisition to evaluate campaign health.
  • Conduct A/B testing on ad creatives, copy, and targeting parameters to identify high-performing variations.
  • Compile and present regular performance reports, highlighting insights, trends, and actionable recommendations for campaign optimization.
  • Collaborate with senior marketing specialists to align ad strategies with broader business objectives and client goals.
  • Stay updated on the latest industry trends, platform algorithm changes, and best practices in digital advertising.
  • Manage budget allocations to ensure efficient spending and adherence to campaign timelines.


Requirements

Requirements:
  • Education: Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
  • Experience: 0-1 year of professional experience in digital marketing, advertising, or a relevant internship.
  • Technical Skills: Familiarity with Google Ads and Meta Ads Manager interfaces; basic understanding of HTML/CSS is a plus but not required.
  • Analytical Abilities: Strong aptitude for interpreting data and translating metrics into strategic insights.
  • Communication: Excellent written and verbal communication skills for crafting compelling ad copy and reporting results.
  • Soft Skills: High attention to detail, ability to work in a fast-paced environment, and a proactive, problem-solving mindset.
  • Certifications: Google Ads or Meta Blueprint certifications are highly desirable but not mandatory for entry-level candidates.