Performance Marketing Lead - Meta & Google

At Bulletproof, we craft products to awaken the potential in every coffee afficionado. And we strive to help them transform and build confidence to own tomorrow. We pioneered a category that fused wellness and performance, and we believe now is the time to reclaim our place as one of the most recognizable, talked-about, and culture-shaping brands in health and nutrition.

We are a passionate, entrepreneurial team building products that deliver measurable performance — from pure, clean coffee to functional mix-ins. We’re distributed across eCommerce, Amazon, and retail partners nationwide, with a mission rooted in sustainability, high standards of product quality, and consumer trust.

Bulletproof is backed by Grupo Mariposa, one of the fastest growing food and beverage conglomerates in Latin-America and part of Bia Foods, a nourishing alliance – talent, companies, partners and brands connected to grow. Together, we’re expanding our reach while staying true to what matters: quality you can trust, benefits you can feel, and a daily routine that supports balance in body and mind.

Bulletproof is seeking a Performance Marketing Lead on a contract-to-hire basis who can take full ownership of paid acquisition across Meta and Google with minimal direction. This role focuses on driving efficient customer acquisition, improving profitability, and scaling revenue through hands-on campaign management, testing, and performance analysis.

The right person is a self-directed operator — they don’t wait to be told what to look at. They pull threads when they see them, ship tests on their own timeline, and bring back findings the rest of the team didn’t know to ask for.

Both platforms matter to this role. The operator must be fluent in Google Ads and Meta, with the awareness that creative is the primary lever on Meta. We are looking for someone who lives in the ads manager but thinks like a direct response strategist — someone who briefs creative, reads test results at the component level, and makes cut, scale, or iterate calls quickly.

Key Responsibilities:

Google Ads

• Own day-to-day management of Search, Shopping, Performance Max, and YouTube
• Manage shopping feed health, product prioritization, and bid strategy
• Build search query reports into a regular negative keyword and theme expansion workflow
• Identify inefficiency and reallocate spend toward proven performers

Meta Ads

• Operate a structured creative testing program built on modular hook, body, and CTA testing
• Brief creative concepts weekly based on test learnings and audience response — drive the brief, don’t wait for assets to be handed to you
• Maintain creative testing velocity and a documented testing log that builds institutional learning over time
• Make cut, scale, or iterate decisions quickly based on clear performance thresholds
• Identify creative fatigue and refresh before performance degrades
• Partner directly with our in-house creative team to keep the production pipeline full

Cross-Channel Strategy and Analysis

• Monitor and improve core metrics: new customer CAC, blended ROAS, contribution margin, and revenue growth
• Run weekly performance analysis across both platforms and surface findings the team didn’t ask for — anomalies, opportunities, leading indicators, things degrading before they become problems
• Build attribution analysis using GA4, Triple Whale, Wicked Reports, or similar — understand the difference between platform-reported ROAS and true incrementality
• Make daily and weekly budget allocation decisions across campaigns based on real-time performance signals, balancing growth and profitability goals
• Partner with internal ecommerce, creative, and analytics teams to align media strategy with broader business priorities
• Bring proactive recommendations to the team. We don’t want a manager who reports what happened last week; we want an operator who tells us what to do next week and why

• Strongly preferred:
  1. 1. 1. Direct response background or formal DR training — understands the principles behind why hooks, body angles, and CTAs work, not just how to test them
        2. Active experience using AI tools in the paid media workflow (creative ideation, ad copy generation, audience research, performance analysis, reporting automation)
• 5+ years hands-on managing paid media on both Google Ads and Meta
• Demonstrable Meta creative fluency: can articulate what makes a hook work in the first few seconds, has personally briefed and tested high volumes of creative variants, comfortable working directly with creative teams and UGC creators
• Demonstrable Google Ads depth across Search, Shopping, and Performance Max
• Strong understanding of ecommerce funnels, CAC/LTV economics, attribution, and conversion optimization
• Strong analytical and reporting skills — comfortable building the analysis, not just consuming dashboards
• Understands the difference between platform-reported ROAS and true incrementality
• Has scaled a DTC Meta account meaningfully through creative iteration, not just budget increases
• Self-directed and accountable — finds work to do without being assigned it, comfortable working independently in a fast-paced environment, measured on outcomes rather than hours logged
• Strong written communication. We expect concise, decision-ready updates — not status reports
• DTC/ecommerce experience strongly preferred. Subscription-heavy DTC even more so

Engagement Details:

• Contract / freelance role to start, with the intent to convert this into a full-time position heading into Q4 for the right operator
• Flexible hours with expected weekly performance reviews and ongoing async communication

Compensation structure includes:

• Monthly base fee
• Performance-based incentive tied to acquisition efficiency, ROAS, and revenue growth — designed to scale meaningfully as media spend scales

Success Metrics:

• Efficient growth in new customer acquisition
• Improved CAC performance
• Contribution margin improvement
• Incremental revenue growth from paid
• Creative testing velocity and quality of component-level learnings
• Proactive findings surfaced to the team — not requested by the team

Requirements for applying:

• Be prepared to discuss the following:
  • One Meta account you scaled and the specific creative decisions that drove it
  • One Google account where you found significant inefficiency, what you reallocated, and what the result was

At Bulletproof 360, Inc. (“Bulletproof”), we welcome employees and candidates with different backgrounds and perspectives. We value and trust each other – including our differences – while remaining true to our mission of improving lives. We encourage a corporate culture of self-expression, asking employees to be authentic to themselves. Our team brings together their unique perspectives, experiences, and passions in the work they do because we believe diversity makes us stronger, together. 

Bulletproof aims to create a workplace that celebrates the diversity of our employees at all levels of the workforce without regard to age, race, color, sex, national origin, religion, sexual orientation, veteran status, gender identity and/or expression, disability or any other laws. We strive to take steps in our recruiting practices by promoting diversity and fostering inclusion throughout our interview and hiring process, working toward the goal of a diverse and inclusive workforce

Grupo Mariposa's mission is to nurture growth and foster sustainability within the global food and beverage industry. We are committed to excellence through disciplined management, innovative practices and dynamic culture that embraces change.

Grupo Mariposa is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.