Performance Marketing Lead

About ZOCA

We are at $2.5Mn+ ARR, 1000+ beauty and wellness businesses on the platform, and a $6M Series A behind us. We are not starting out. But we are also nowhere close to where we want to be.

Zoca is building the growth infrastructure that small beauty and wellness businesses have never had access to. Online visibility, bookings, payments, customer retention, voice AI. 

We want people who will think, challenge, ship, and own outcomes.

Why this role exists

There are roughly 8.5 million local service businesses in the United States. Almost every tool ever built for them helps run the business. Almost none of them brings anyone through the door.

Zoca is a growth system for those businesses, starting with beauty and wellness. More than 1,000 businesses use it today. We are backed by Accel, Elevation Capital, Better Capital, and GTM Fund. We are the only company in our category that sells growth itself. Everyone else sells booking and payments, which is a very different promise and a much easier one to keep.

That makes this role unusually direct. What you spend has to come back as revenue somebody can point at.

What you will own

• Paid acquisition end to end. Strategy input, daily operations, and budget allocation across Meta, Google, and YouTube.

• Creative velocity. Enough tested variants every month that we actually learn something. You will not be making them yourself. We have a full-time creative whose largest single output is your ad creative, so you are not going to be blocked on a freelancer.

• The measurement stack. GA4, GTM, offline conversion imports, CRM hygiene, and one funnel dashboard leadership trusts. This is a deliverable, not a favor, and it is written into the role on purpose.

• Landing page and funnel conversion, working with content and product.

• Feeding paid data back into our outbound machine so that lead scoring gets sharper over time.

Your first 90 days

• Audit every dollar we have historically spent and tell us plainly what worked and what did not. We would rather hear it early and blunt.

• Rebuild tracking so a lead can be followed from click to closed revenue without anyone arguing about the number.

• Run a structured creative test of at least 40 variants against our core customer.

• Get one channel under a six-month payback on gross margin, with attribution good enough that the result is believable.

What we are looking for

• 4 - 6 years running paid acquisition, with meaningful time on a United States audience. B2B SaaS, SMB, or D2C are all fine. Genuine curiosity about small business owners is not optional, because our customer is a salon owner with three staff and no time.

• You have personally built tracking and attribution, not just consumed dashboards somebody else built.

• You think in payback and contribution margin. If cost per click is the first number you reach for, we will not work well together.

• You have real opinions about creative and can brief an editor properly.

• You can say a channel is not working while it is still your channel. This matters more to us than being right the first time.

What this is not

Not a job managing agencies. Not a job where a team executes while you review. You will be in the accounts. If you have spent the last two years approving other people's work, you will find this frustrating rather than freeing.

How to apply

No cover letter. Do this instead. It should take under two hours and we read every one.

Pick any company selling to med spas or salons in the United States. Build a six-week creative testing plan for a $20,000 monthly budget aimed at owners with two or more employees.

Show us the payback math you would need to see to keep going, what you would kill in week two, and one measurement mistake you are fairly confident that company is already making. One page, or one short recording if you would rather talk than write.

Send it to hr@zoca.com with Performance Marketing in the subject line.

We reply to everyone who does the exercise, including the people we do not move forward with.

Zoca is an equal opportunity employer. Compensation is total CTC and includes a variable component tied to payback-qualified leads delivered. If you are excited by the role but unsure you meet every line, apply anyway and let the exercise speak.