Performance Marketing Executive (From marketing agency)

About the Opportunity
A fast-scaling digital growth partner serving D2C brands and SaaS startups across India, we engineer high-ROI performance campaigns that scale acquisition, retention, and LTV through data-driven experimentation. Our team blends creative, media, and analytics to own the full funnel—from top-of-funnel awareness to bottom-funnel conversion—leveraging performance marketing stacks to deliver predictable, measurable growth for ambitious brands.

Role & Responsibilities

• Plan, execute, and optimize paid media campaigns across Meta, Google Ads, TikTok, and programmatic platforms for direct response and brand objectives.
• Own campaign KPIs: CAC, ROAS, LTV, CTR, conversion rate—using insights to iterate and reallocate budgets for maximum efficiency.
• Build and manage audience segments using pixel, CAPI, and UTM tracking; deploy A/B tests on creatives, landing pages, and offers.
• Collaborate with creatives and copywriters to develop high-converting ad assets aligned with funnel stage and audience intent.
• Use Google Analytics 4, Looker, and third-party dashboards to report performance, diagnose drop-offs, and recommend funnel optimizations.
• Stay ahead of platform algorithm shifts, emerging channels, and attribution models to maintain competitive edge and campaign scalability.

Skills & Qualifications

• Must-Have
• Meta Ads Manager
• Google Ads
• Google Analytics 4
• UTM Tracking
• Facebook Pixel
• Conversion Rate Optimization
• ROAS Optimization
• A/B Testing
• Preferred
• TikTok Ads
• Looker Studio
• Programmatic Advertising

Benefits & Culture Highlights

• Work with high-growth brands shaping India’s digital commerce landscape.
• Access to premium tools, real-time data, and mentorship from performance marketing veterans.
• On-site collaborative culture with weekly campaign retrospectives, skill workshops, and performance-based bonuses.