Job Description:
Key Responsibilities:•
Plan, create and manage paid campaigns on Meta Ads (Facebook & Instagram), Google Ads (Search, Shopping, Display & YouTube)
• Manage Meta Ads (Facebook & Instagram) campaigns to drive traffic, leads, and sales
. • Conduct keyword research, audience segmentation, and competitor analysis
. • Monitor campaign performance and optimize based on KPIs such as CTR, CPC, CPA, ROAS, and conversions.
• Implement and manage conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
• Create A/B tests for ad creatives, landing pages, and audience targeting.
• Prepare daily, weekly, and monthly performance reports with actionable insights.
• Collaborate with the creative, content, and design teams to develop highperforming ad creatives.
• Manage advertising budgets efficiently to achieve business goals.
• Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
Required Skills:•
Bachelor's degree in Marketing, Business, or related field
• 2–3 years of hands-on experience in Performance Marketing.
• Strong knowledge of Google Ads and Meta Ads Manager.
• Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Good understanding of conversion tracking, attribution models, and remarketing.
• Experience in e-commerce advertising (Shopify preferred). Google Ads Certification.
• Experience with Shopify, Merchant Center, and Google Search Console.