Performance Marketing Analyst — LATAM

We're looking for a detail-oriented Performance Marketing Analyst to support our LATAM growth marketing team. This person will help drive data-informed media campaigns across key markets (Brazil, Mexico, Spanish-speaking LATAM), with a focus on small and medium businesses acquisition and product adoption. You'll work closely with the Growth Marketing Manager to optimize campaign performance, analyze results, support strategic planning and follow up on important deliveries.

Responsibilities

- Plan, execute and optimize paid digital media campaigns across different platforms and channels, ensuring alignment with business objectives and media strategy;
- Take ownership of campaign performance, monitoring results daily, flagging issues and identifying optimization opportunities;
- Build, monitor, and continuously improve performance dashboards and reports with clear, actionable insights;
- Conduct data analysis to evaluate campaign effectiveness, audience behavior, and channel ROI;
- Develop and manage A/B testing strategies and creative performance assessments;
- Participate in with budget tracking, pacing, and allocation recommendations;
- Collaborate with cross-functional teams (creative, product marketing, analytics) to align on campaign goals;
- Follow up on key timelines, milestones, and critical deliverables, ensuring execution within established deadlines;
- Lead post-campaign performance analysis and wrap-up reporting, consolidating learnings and translating them into actionable recommendations for future initiatives;.

Requirements

- 10+ years of experience in performance/digital marketing, preferably in a tech or platform environment;
- Proven hands-on experience managing paid media campaigns (Meta Ads Manager, Google Ads, or similar platforms);
- Strong data analysis skills — comfortable working with large datasets, pivoting data, and deriving insights;
- Proficiency in Excel/Google Sheets (pivot tables, formulas, data visualization);
- High attention to detail — ability to QA campaigns, catch discrepancies, and maintain accuracy in reporting;
- Fluent in English and Portuguese (written and spoken);
- In-depth knowledge of key Marketing KPIs: CPA, ROAS, CTR, conversion rates, LTV;
- Strong organizational skills and ability to manage multiple projects simultaneously.

Preferred Qualifications

- Experience with LATAM markets (Brazil and/or Mexico preferred);
- Familiarity with messaging-based advertising;
- Knowledge of analytics, BI, and data visualization tools;
- Experience with scaled marketing campaigns.

Key Competencies

- Analytical mindset with a bias for data-driven decision making;
- Proactive communicator who raises issues early;
- Ownership and autonomy to lead initiatives from end to end;
- Comfortable working in a fast-paced, ambiguous environment;
- Detail-obsessed — nothing slips through the cracks.