Performance Marketing

Job Title: E-commerce Manager

Location: Chennai, Tamil Nadu

Reporting To: Business Head / Chief Marketing Officer

 

Job Summary

We are seeking an experienced and results-driven E-commerce Manager to lead and grow our online business across multiple digital channels. The role will be responsible for managing end-to-end e-commerce operations, driving online sales, optimizing customer acquisition and retention strategies, overseeing social media and performance marketing initiatives, and enhancing customer engagement through CRM programs.

 

The ideal candidate should possess a strong understanding of digital commerce, online customer behavior, marketing analytics, marketplace operations, and lifecycle marketing.

 

Key Responsibilities E-commerce Operations

• Manage day-to-day e-commerce operations across the brand website, marketplaces, and omnichannel platforms.

• Ensure product catalog accuracy, pricing consistency, inventory synchronization, and order fulfillment efficiency.

• Coordinate with merchandising, supply chain, warehouse, IT, and customer support teams to ensure seamless operations.

• Monitor website performance, user experience, conversion rates, and checkout processes.

• Manage marketplace listings, promotions, inventory health, and seller performance metrics.

• Identify and implement process improvements to enhance operational efficiency and customer satisfaction.

Performance Marketing

• Plan, execute, and optimize digital advertising campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.

• Manage customer acquisition strategies while maintaining target ROAS, CAC, and conversion metrics.

• Analyze campaign performance and provide actionable insights for continuous optimization.

• Manage media budgets and allocate spends effectively across channels.

• Collaborate with creative teams to develop high-performing ad creatives and landing pages.

• Drive traffic, conversions, and revenue growth through data-driven marketing initiatives.

Social Media Management

• Develop and execute social media strategies to increase brand awareness, engagement, and sales.

• Manage content calendars across Facebook, Instagram, YouTube, LinkedIn, and emerging platforms.

• Monitor social media performance and audience engagement metrics.

• Coordinate with influencers, creators, and agency partners for campaigns and collaborations.

• Ensure consistent brand communication across all digital touchpoints.

• Track social media ROI and contribute to customer acquisition and retention goals.

 

CRM & Customer Retention

• Develop customer lifecycle marketing strategies to improve retention and repeat purchases.

• Manage Email, SMS, WhatsApp, Push Notification, and Loyalty Program campaigns.

• Segment customer databases and execute personalized communication journeys.

• Analyze customer behavior, purchase patterns, and engagement metrics.

• Drive initiatives to improve Customer Lifetime Value (CLV), retention rates, and repeat purchase frequency.

• Implement automated customer journeys and remarketing campaigns.

 

Analytics & Reporting

• Track and report key e-commerce KPIs including revenue, conversion rate, traffic, ROAS, CAC, AOV, retention, and customer lifetime value.

• Prepare weekly and monthly business performance reports.

• Utilize Google Analytics, CRM dashboards, marketplace reports, and BI tools for decision-making.

• Identify growth opportunities through data-driven insights.

• Present actionable recommendations to management based on performance trends.

 

Stakeholder Management

• Collaborate with internal teams including Marketing, Merchandising, IT, Finance, Operations, and Customer Service.

• Manage relationships with external agencies, technology partners, and marketplace account managers.

• Drive cross-functional initiatives to achieve business objectives.

• Ensure alignment between online business goals and overall company strategy.

 

Key Performance Indicators (KPIs)

 

• Online Revenue Growth

• Website Conversion Rate

• Return on Ad Spend (ROAS)

• Customer Acquisition Cost (CAC)

• Customer Lifetime Value (CLV)

• Repeat Purchase Rate

• Marketplace Revenue Growth

• Social Media Engagement & Reach

• Email/SMS/WhatsApp Campaign Performance

• Order Fulfillment SLA Compliance

• Average Order Value (AOV)