Mass Marketing Intern

Make-A-Wish Canada Internship Program Your internship can change lives!   Our paid summer internship program is crafted to provide students from all backgrounds with an impactful non-profit work experience, fostering a deep understanding of the sector. Our program is dedicated to equipping students with hands-on experience and sector knowledge needed for their future careers while making meaningful contributions to our organization. Interns at Make-A-Wish® Canada have the opportunity to work in their preferred areas of interest, on significant projects alongside industry leaders.   WHAT’S IN IT FOR YOU? Meaningful opportunities to make a difference in the lives of children with critical illnesses within your community and across Canada Hands-on project experience in real-time and a deep understanding of the non-profit sector An inclusive & collaborative team environment where you feel valued and inspired   WHERE YOU COME IN We are looking for a Mass Marketing Intern to join our Brand & Integrated Marketing team at Make-A-Wish® Canada. Working with the Mass Marketing team and reporting to the Manager of Digital Marketing, this internship provides an opportunity to work closely with a team of marketing professionals in the nonprofit sector, gaining hands-on experience in mass and digital marketing.   This role is based out of our office in Toronto (North York).  This is a full-time summer internship at 35 hours per week, Monday to Friday, and is on a hybrid model (2 days in office/3 days work from home office). The expected/ideal start date for the successful candidate is May 11th, 2026, with an end date of July 3rd, 2026. The hourly rate for this role is $17.60.   WHAT YOU WILL DO    Donor Stewardship Audit & Development Review and analyze existing materials in the journey to identify gaps, outdated information, or areas for improvement. Review emails, letters, videos, and other materials and verify that messages are clear, engaging, and up-to-date, and identify any gaps. Provide recommendations for refreshing or enhancing stories to better align with donor interests and motivations. Work with our Communications team to identify new stories/content to leverage for donor stewardship, including newsletters and key moments (Father’s Day, Back to School, etc.) Help design and build the Summer Supporter Survey in SurveyMonkey, ensuring the questions are clear, engaging, and easy to answer. Collaborate with the team to refine the survey questions, ensuring they align with our organization’s tone and goals. Test the survey on both desktop and mobile devices to confirm functionality and clarity. Assist in scheduling and distributing the survey to supporters through email or other channels. Monitor survey responses, flag any issues, and provide insights to help improve donor engagement.   Donor Journey Audit & Development Map out every stage of the donor experience (from first touch to long-term stewardship) to understand current pathways and identify opportunities to improve engagement. Review how donors currently interact with our emails, website, and follow-up communications to pinpoint friction points or missing moments. Analyze segmentation and timing to recommend a more thoughtful flow tailored to new donors, monthly donors, lapsed donors, and mid-level donors. Identify opportunities to add personalization, emotional storytelling, and clearer value propositions throughout the journey. Draft proposed touchpoints or journey enhancements that strengthen connection, motivation, and donor retention. Create simple journey visuals or summaries that help internal teams understand how donors move through our ecosystem. Gather insights from industry benchmarks and best practices to support recommendations for a more modern and donor-centric experience.   WHAT YOU BRING Education in marketing or a related field (or working towards). Some related experience is preferred. Excellent writing, editing, and proofreading skills. Strong interest in nonprofit communications and brand management. Innovative, creative, resourceful self-starter; you enjoy challenging yourself. Must be between 18 and 30 years of age (requirement of Canada Summer Jobs funding). Must be a Canadian citizen, permanent resident, or refugee to whom refugee protection has been conferred under the Immigration and Refugee Protection Act (requirement of Canada Summer Jobs funding). A clear Criminal Background Check will be required.   YOUR WORK ENVIRONMENT  Hybrid work environment, requiring working in the office 2 days per week and working from a home office 3 days per week.   Physical/Mental Effort Work with multiple demands and changing/overlapping priorities.   Our Commitment to IDEA Make-A-Wish Canada (MAWC) is committed to Inclusion, Diversity, Equity, and Access (IDEA). We believe that it is essential to our mission that we build a diverse, balanced, and vibrant workforce that reflects the diversity of the communities we serve and seek to serve. Research has shown that candidates from underrepresented groups often only apply when they feel 100% qualified. Therefore, we ask that even if you do not see yourself fully reflected in every job requirement listed on this posting, to still apply.   Recruitment process Our recruitment process is swift in pace.  Once applications are reviewed, we will contact our shortlisted candidates.  Our typical process includes a phone screen, one or two interviews, and reference checking, followed by an offer and a criminal background check for the successful candidate. We would like to thank all applicants for their interest in working with us!   ABOUT MAKE-A-WISH® CANADA Since 1983, Make-A-Wish Canada has granted over 40,000 wishes across the country, over 1,800 last year alone. As an independently operating affiliate of Make-A-Wish International, Make-A-Wish Canada is part of the network of the world’s leading children’s wish-granting organization. We serve children in every community in Canada, and in more than 50 countries worldwide. JOIN OUR ONLINE COMMUNITY For more information on how you can support Make-A-Wish® Canada or get involved please visit our website at makeawish.ca.