Marketing Intern – Digital & B2B

As a Digital Marketing & Lead Generation Intern, you will support the marketing team in executing B2B digital marketing initiatives. The internship aims to provide hands-on experience in content creation, online advertising, lead generation automation, and marketing analytics while contributing to the company’s visibility, lead generation, and growth objectives.

Digital Marketing & Content

• Support the creation and optimization of website content and landing pages (WordPress/Joomla)
• Assist in writing marketing texts (English required, German/French a plus)
• Create and optimize B2B content (case studies, service pages, value propositions)

Online Advertising & Campaigns

• Support Google Ads and LinkedIn Ads setup and optimization
• Assist in keyword research, ad copy creation, and campaign monitoring
• Track and analyze campaign performance (CTR, CPL, conversion rates)

Lead Generation & Automation

• Research and identify target companies and decision makers (B2B)
• Support lead generation automation (LinkedIn, email outreach, CRM tools)
• Assist in building and maintaining lead lists and funnels
• Help improve conversion paths (forms, CTAs, landing pages)

Analytics & Tools

• Support setup and usage of Google Analytics / Tag Manager
• Analyze website traffic and lead performance
• Document and continuously improve marketing workflows

Required

• Enrolled student in Marketing, Business, Media, IT, Engineering Management, or a related field
• Strong interest in digital marketing, B2B sales, and technology
• Very good English (written and spoken)
• Analytical mindset and structured way of working
• Self-driven, reliable, and eager to learn

Nice to Have

• First experience with:
  • Google Ads / LinkedIn Ads
  • SEO or content marketing
  • CRM systems (HubSpot, Pipedrive, Salesforce, etc.)
  • Marketing automation or scraping tools
• German and/or French language skills
• Interest in industrial, embedded, or energy-related topics

Elco Solutions is an engineering consultancy company specialized in embedded software development. Our main areas of activities are automotive and automation industries. Elco solutions covers the entire software development process from the communication layers up to the application layers. We provide a complete solution for embedded software services. Our software experts support design and development of customer specific projects subject to customer coding guidelines. Our customers recognize us as a partner and appreciate our technical expertise and high-quality software development services.