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Marketing Intern

Icona Resorts 1
Temporary
On-site
Wildwood Crest, New Jersey, United States
Description

Job Title 

Marketing Intern 

Classification  
Non-Exempt 

Reports to 
Director of Marketing 

Job Description 
The Marketing Intern supports the efficient operation of the ICONA Resorts Marketing team by assisting in the planning and execution of marketing initiatives that promote the resort’s services, events, and guest experiences across digital and traditional platforms. This internship provides hands-on experience in hospitality marketing, digital advertising, branding, and guest engagement strategies. 

This role contributes to creative campaign development, content creation, and brand initiatives while collaborating with team members to enhance visibility, drive engagement, and support revenue goals. The ideal candidate is creative, motivated, and passionate about marketing, hospitality, and delivering exceptional guest experiences. 

Essential Functions 

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

  1. Assist in planning and executing marketing campaigns to promote hotel services, rooms, dining outlets, events, and resort services. 

  1. Support social media management, including content creation, post scheduling, and engagement tracking.  

  1. Help create marketing materials such as brochures, flyers, email newsletters, and website content updates.  

  1. Conduct market research on competitors, target audiences, and industry trends.  

  1. Assist in monitoring and managing online reputation platforms (e.g. TripAdvisor, Google Reviews, OTA platforms). 

  1. Support event promotion efforts and coordinate marketing materials for on-site and special events.  

  1. Track marketing performance metrics and assist in preparing reports and summaries.  

  1. Maintain organized photo and content libraries for marketing use.  

  1. Collaborate with operations, sales, and events teams to ensure brand consistency across all marketing efforts. 

  1. Weekly attendance to Aloha Culture meeting.   

  1. Performs other related duties as assigned.  

Competencies 

  1. Strong verbal and written communication skills.  

  1. Familiarity with social media platforms, including Instagram, Facebook, LinkedIn, and TikTok.  

  1. Basic knowledge of digital marketing tools (e.g., Adobe Creative Suite, Meta Business Suite, Google Analytics, email marketing platforms). 

  1. Creative mindset with strong attention to detail. 

  1. Strong organizational and time-management skills. 

  1. Ability to work independently and collaboratively in a team environment. 

  1. Proficiency in Microsoft Office Suite or related software. 

 

Supervisory Responsibility 

This position has no supervisory responsibility.  

Work Environment 

This position operates in an office/hotel setting. This role routinely uses standard office equipment such as computers, phones, and photocopiers.   

Physical Requirements   

The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. 

While performing the duties of this job, team members are regularly required to talk and hear. They are frequently required to stand, walk, use their hands to handle or feel objects, and reach with their hands and arms. 

 

PHYSICAL ENVIRONMENTAL DEMANDS:   

  • Walk- Under 2/3rd of the time.   

  • Stand- Under 2/3rd of the time.  

  • Sit- Over 2/3rd of the time.   

  • Use hands to fingers, handle or feel- Over 2/3rd of the time.   

  • Reach with arms and hands- Over 2/3rd of the time.   

  • Climb or balance- Up to 2/3rd of the time.   

  • Stoop, kneel, crouch or crawl- Under /3rd of the time.   

  • Talk or hear- Over 2/3rd of the time.   

  • Taste or smell- Up to 2/3rd of the time.   

  • Lift minimum of 5lbs.-75 lbs.- Under 2/3rd of the time.   

  • Adherence to all policy and procedures delineated in the ICONA Handbook.  

 

Position Type/Expected Hours of Work 

This is a full-time position. This role requires forty hours to include nights, weekends, and holidays. 

Travel 

There is limited travel between hotels and/or to meet potential clients.  



Qualifications

Required Education and Experience 

  1. High school diploma or equivalent required. 

  1. Current college student or recent graduate with a degree in Business Administration, Marketing, or a related field. 

  1. Photography or graphic design experience preferred but not required. 

  1. Hospitality or customer service experience preferred but not required. 

  1. Basic understanding of SEO and content marketing.