Marketing Copywriter (Direct Response) - $0 Healthcare for You and Your Entire Family

About This Role

Marketing Copywriter (Direct Response) exists to drive measurable growth by owning conversion-focused messaging across email and funnel touchpoints.

In this role, you will:

• Serve individuals, families, SMBs, and broker audiences across the full customer journey
• Be responsible for high-performing email and funnel copy that drives opens, clicks, conversions, and ROI
• Directly impact healthcare access by helping people clearly understand and act on Redirect Health’s value

This is a hands-on, performance-driven role for someone who:

• Enjoys data-informed copywriting, testing, and optimization
• Takes ownership from strategy through execution and iteration
• Wants their work to directly influence business outcomes and healthcare affordability

What You’ll Do

In this role, you will:

• Own: Conversion copy and email marketing strategy across HubSpot and Mailchimp, including newsletters, nurture sequences, promotional campaigns, and automated journeys
• Support: Messaging for landing pages, ads, SMS, and funnel assets aligned to brand voice and conversion goals
• Collaborate with: Director of Growth Marketing, Design, Marketing Ops, and Sales to align messaging, testing cadence, and performance goals
• Improve: Open rates, click-through rates, conversion rates, CPA, and ROI through A/B testing and performance analysis
• Advocate for: Audience needs by maintaining a deep understanding of individuals, families, SMBs, and broker segments

A strong performer in this role is known for:

• Writing clear, persuasive copy grounded in buyer psychology
• Using performance data to continuously refine messaging and creative
• Delivering consistent improvements in conversion and campaign performance

How Success Is Measured

Success in this role is measured by:

• Increased open, click, and conversion rates across HubSpot and Mailchimp campaigns
• Improved CPA and overall marketing ROI
• Increased testing velocity and stronger creative performance
• Effective collaboration across growth, design, ops, and sales teams

What We’re Looking For

We’re looking for someone who:

• Has 5+ years of experience in direct-response copywriting and email marketing strategy
• Brings a strong portfolio of conversion-driven copy (emails, ads, landing pages, funnels)
• Has deep knowledge of HubSpot and Mailchimp, including segmentation, automation, and analytics
• Has proven success building high-performing nurture, promotional, and retention campaigns
• Demonstrates strong understanding of buyer psychology, storytelling, and conversion principles
• Has experience in healthcare, health tech, or performance marketing environments (a plus)
• Has a strong analytical mindset and uses data to inform copy decisions
• Is highly organized, detail-oriented, and able to manage multiple projects under tight deadlines
• This is a hybrid role, with at least three days per week in our office.

Why Join Redirect Health

What “Free Healthcare” Actually Means

When we say free, we mean $0 out of your paycheck and $0 when you need care:

• $0 monthly premiums
• $0 to add your spouse or children
• $0 deductibles (we reimburse them)
• $0 out-of-pocket maximums

This benefit alone can save families tens of thousands of dollars.

What You’ll Earn

• Starting Salary: $68,000
• FREE healthcare for you and your entire family
• Dental & Vision insurance
• Paid time off & sick time
• 401(k) access
• A mission-driven team that believes in doing the right thing

Ready to Make a Difference?

If you’re looking for more than just a job—and want to help reshape how healthcare works for families—we’d love to hear from you.