About CareFirst Urgent Care
CareFirst Urgent Care provides fast, high-quality medical care for patients who need immediate attention but do not require an emergency room visit. With multiple locations across Ohio, Kentucky, and Nevada, CareFirst is committed to delivering a convenient, professional, and compassionate patient experience. As we continue to grow, marketing plays a critical role in increasing patient volume, strengthening brand awareness, and connecting with the communities we serve.
Position Overview
CareFirst Urgent Care is seeking a Marketing Assistant / Social Media Content Creator to support all aspects of our marketing efforts, with a strong focus on social media content creation, digital marketing execution, and on-site storytelling. This is an in-person role that requires regular travel to CareFirst locations to capture content with our clinical teams.
The ideal candidate is creative, organized, fast-moving, and excited to contribute directly to business growth. This role will work closely with a small marketing team, as well as our operations and clinical staff, to help drive patient volume, engagement, and brand consistency.
Key Responsibilities
Social Media & Content Creation
- Fully manage CareFirst’s social media presence across platforms including Instagram, Facebook, and TikTok
- Create regular short-form video content both on-site with staff and through AI, graphic design, and editing tools
- Edit social media content using CapCut, Canva, and native platform tools
- Stay on top of social trends and quickly adapt content to capitalize on timely opportunities
- Engage with followers by responding to comments, messages, and community interactions in a friendly, professional, and persuasive manner
Digital & General Marketing Support
- Create SEO-optimized website content to support local search and patient acquisition
- Manage and update the CareFirst website using WordPress
- Design graphics and marketing assets using Adobe Creative Suite and/or Canva
- Assist with the creation and execution of email marketing campaigns
- Support paid and organic marketing initiatives as needed
Events & Community Engagement
- Help prepare for and attend select community events, sponsorships, and marketing activations throughout the year
- Assist with event setup, staffing, and post-event follow-up content
Collaboration & Growth Focus
- Work closely with marketing leadership, operations teams, and clinical staff
- Coordinate with office teams to capture authentic, engaging content
- Contribute ideas and execution that support business goals, particularly patient volume growth
- Manage multiple projects efficiently in a fast-paced, lean team environment
Qualifications & Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience)
- In-person availability required
- Valid driver’s license and reliable vehicle required
- Strong experience editing social media content using AI tools, CapCut, Canva and native social platforms such as Instagram and TikTok
- Understanding of SEO best practices
- Experience with WordPress and Email platforms such as Mailchimp, a plus.
- Experience with Adobe Creative Suite is a plus
- Comfortable working with clinical staff and encouraging participation in content creation
- Friendly, confident, and persuasive demeanor
- Highly organized, detail-oriented, and able to move quickly without sacrificing quality
- Self-starter with a positive, can-do attitude who thrives both independently and collaboratively
- Technologically savvy
What We’re Looking For
This role is ideal for someone who:
- Loves creating content people actually want to watch
- Is excited to be hands-on and in the field
- Understands how marketing ties directly to business results
- Is adaptable, resourceful, and energized by growth
- Accepts constructive feedback
- Enjoys working with people across different teams and disciplines
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
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