Lead Analyst, Digital Marketing - SEO, AEO & GEO

Job Description

Responsibilities

• Optimize content for search engines, answer engines, and LLM-based platforms
• Conduct keyword, question, entity, and competitor research
• Improve site architecture, internal linking, and content structure
• Implement schema markup and strengthen E-E-A-T signals
• Track SEO and AI-search visibility, citations, mentions, and answer presence
• Translate performance insights into actionable recommendations
• Collaborate with content, engineering, and product teams

Requirements

• 5–7 years of hands-on SEO experience across technical, on-page, off-page, and AI-driven optimization
• Strong knowledge of SEO, AEO, GEO, entity-based SEO, schema, and knowledge graphs
• Experience with GA4, Google Search Console, SEMrush, Ahrefs, and Screaming Frog
• Experience with CMS platforms such as WordPress or Strapi
• Strong analytical, communication, and problem-solving skills
• Ability to manage multiple priorities and adapt to evolving search technologies