As a PPC Specialist, you will be responsible in developing, implementing, managing and optimizing one or more paid search campaigns. You will also provide support and initiatives that will contribute to the goals and success of the company. Here are some other things you'll be doing:
Build new Google AdWords campaigns from keyword research, ad copy, set-up, landing page selection, conversion tracking and testing
Build Facebook and Ad Roll campaigns from definition to set up
Perform Maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics as well as developing strategies to improve campaign performance.
Work with the Chief Operating Officer and/or System Development Manager and/or Business Development Manager to ensure optimum campaign performance and timely delivery of tasks
Create monthly PPC performance reports, analysis and suggestions for campaign improvement.
Work with other team members (Business Development,SEO, Web Dev) to meet company goals.
Keep pace with PPC industry trends and developments.
Other duties as assigned.
Requirements
Graduate of Bachelor of Science in Computer Engineering or other related courses
Minimum of 1 year work experience as PPC Specialist or equivalent
Google AdWords certified (preferred but not required)
Google Analytics certified (preferred but not required)
Skilled in using Facebook Ads Manager and Power Editor
Strong analytical skills
Skilled in analyzing and manipulating data in Microsoft Excel
Experience with Bid management tools a plus but not required
High level of self-motivation and drive
A proven track record of meeting & exceeding targets
Excellent communication skills and professionalism
Experience with SEO or other forms of digital marketing would be highly advantageous
Independent and open to new environment/challenges