About Gerber Insurance:
For more than 50 years, Gerber Life has been providing budget-friendly life insurance so that children and adults can have greater financial protection. Founded in 1967 by the Gerber Products Company, we share a common heritage and values in caring for the millions of families who place their trust in us. Today, Gerber Life is a member of Western & Southern Financial Group Inc., one of the strongest life insurance groups in the world.
Work Location, Hours & Benefits:
Location: White Plains, NY (may be partially/fully remote}.
Hours:
Part-time (20-25 hours/week) starting late summer/fall term, flexible to school schedule (e.g., 9-2pm (M-F) or 9-5pm, three days a week; note, an 8-hour workday will include 1 hour of unpaid lunch).
Salary: $15/hour.
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Job Responsibilities (may include but are not limited to):
- Support marketing campaign planning and execution.
- Provide support for review of copy for organic social media posting, website & blog articles and other marketing collateral.
- Market research for potential advertising opportunities with new Social platforms (i.e. Snapchat, TikTok)
- Market research for online chat platforms
- Organize an outreach campaign for an Email blast to existing customers to initiate more Product reviews online for all of our life insurance products.
- Assist in the user acceptance testing (UAT) & review of written, video, and image content for website and other marketing channels.
- Participate in marketing brainstorming sessions.
- Review product funnel analytics via Google Analytics reporting or other platform and provide ideas to enhance & optimize the purchase funnel from visit to quote, visit to application submission and visit to payment submission.
- Take part in formal and informal training opportunities.
- Measure and report the results of marketing initiatives.
Requirements
Marketing Intern Qualifications / Skills:
Currently working towards a bachelor’s degree in business, marketing/digital marketing, Data Science, STEM, liberal arts, rising junior or rising senior class level.
- Successful completion of introductory course(s), project(s), or internship(s) in marketing, business, or equivalent.
- Applied understanding of basic marketing principles.
- Familiarity with major social media platforms (Facebook, Instagram/Instagram Stories, Twitter, TikTok, YouTube, etc.).
- Excellent written and verbal communication skills.
- Creative problem-solving skills.
- Self-starter with ability to work independently, and within a team.
- Comfortable with multitasking in a deadline-driven environment.
- Advanced Excel skills.
- Basic understanding of SEO techniques and other digital media best practices.
- Basic photography, image and video editing, and graphic design skills a plus.
- HTML, SQL, R, Tableau, and other database and statistical analysis software knowledge a plus.
- Knowledge of CRM software (such as Salesforce or HubSpot) a plus.
Benefits
Interns are provided with a manager and mentor. They will receive orientation to learn more about the company and culture, opportunities for training and networking and additional benefits.