Hi there, weβre Article. π Since 2013, we have been redefining the furniture industry one sofa at a time, itβs not easy β it requires solving challenging, meaningful problems. This is where you come in, as a SEO Audit Contractor, you'll evaluate our current organic search performance and deliver a prioritized roadmap to help Article grow ecommerce traffic and revenue through SEO.
Contract: 5 week contract
Pay: $60-100 hourly
Work: Remotely anywhere in Canada
*If qualified and selected, one of our Talent Acquisition team members will be in touch via email to discuss your estimation and if it falls within our budget
Why we need you
In our eCommerce team, organic search is an important channel for how customers discover Article. With a large catalog of products and growing competition across furniture and home categories, we want a clearer understanding of how our site performs in organic search today and where the biggest opportunities exist.
Weβre looking for an experienced SEO contractor to conduct a focused audit of our current performance across technical SEO, content coverage, and authority signals. Your work will help establish a clear baseline, identify the highest-impact opportunities, and develop a prioritized roadmap that aligns with ecommerce traffic and revenue growth.
Within the first few weeks, youβll evaluate how our site is crawled, indexed, and ranked, and identify key gaps across category and product search. By the end of the engagement, youβll deliver a clear set of recommendations and a practical roadmap that helps Article focus on the SEO initiatives that will move the needle most.
Scope of Work
Youβll partner with Articleβs eCommerce team to conduct a focused SEO audit and develop a prioritized roadmap to improve organic search performance.
Your work will help us understand where weβre winning, where weβre missing opportunities, and which initiatives will drive the most impact for ecommerce traffic and revenue.
Key areas of work include:
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Conduct a technical SEO audit to evaluate crawlability, indexation, site architecture, and performance signals such as Core Web Vitals
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Assess category pages, product pages, and site templates to identify content and keyword coverage gaps
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Analyze internal linking structure and how effectively authority flows across the site
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Evaluate Articleβs backlink profile and domain authority relative to key competitors.
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Identify high-value opportunities to improve non-brand search visibility across key product and category terms
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Benchmark Articleβs organic search presence against top SERP competitors to understand share of voice and ranking gaps
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Quantify opportunity areas by estimating potential traffic impact from priority initiatives
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Develop a clear and practical SEO roadmap covering quick wins, mid-term improvements, and longer-term investments
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Provide strategic recommendations on how SEO ownership and operating cadence could work effectively at Article
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Present findings and recommendations to stakeholders across eCommerce and UX teams
Who You Are
Minimum Qualifications
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5+ years of hands-on SEO experience, with a strong focus on eCommerce websites
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Proven experience auditing large eCommerce catalogs with thousands of SKUs
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Strong understanding of how technical SEO, content strategy, and authority signals work together to drive organic growth
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Experience translating SEO insights into prioritized recommendations tied to traffic or revenue impact
Technical Skills
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Deep understanding of crawlability, indexation, site architecture, and internal linking strategies
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Strong experience with eCommerce SEO, including product listing pages (PLPs), product detail pages (PDPs), and faceted navigation
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Ability to identify keyword gaps and content opportunities across category and product-level search queries
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Familiarity with modern search trends, including structured data, semantic search, and evolving AI-driven search experiences
Tools We Use
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Experience using tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, or similar SEO platforms
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Comfortable analyzing crawl data, ranking trends, and backlink profiles to identify opportunities and risks
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Experience working with large site crawls and translating findings into clear, actionable insights
How You Work
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You are adaptable and pragmatic, able to quickly focus on the highest-impact opportunities rather than producing generic best-practice audits
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You communicate clearly and can present complex SEO findings in a way that is easy for cross-functional teams to understand
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You bring a structured, problem-solving mindset and can connect technical insights to real business outcomes
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You are comfortable working independently in a short engagement while collaborating with internal stakeholders
Additional Requirements
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Able to work on a 5-week project-based contract engagement
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Legally able to work in Canada
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Must complete a criminal background check
As a contractor at Article:
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We pay our contractorsβ invoices net 30
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Weβll provide you with a laptop (if required).