Digital Marketing Specialist, Content & SEO
Sherwin-WilliamsSherwin-Williams Global Architectural Marketing is seeking a Digital Content Strategy Marketing Specialist with approximately 1–2 years of professional experience in digital marketing, content strategy, or a related field. This role will work within a collaborative eBusiness support team to assist in the execution and optimization of digital content experiences and marketing initiatives.
The Digital Content Strategy Marketing Specialist will contribute to improving the Sherwin-Williams brand presence, online customer experience, and organic performance by supporting content development, optimization, analysis, and cross‑functional initiatives.
This entry‑level role offers exposure to enterprise digital platforms and strategy while providing opportunities to build skills in SEO, analytics, CMS content controls, and content performance.
Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.
This role is not hybrid/remote and will report to our Cleveland HQ.
Responsibilities
Responsibilities:
- Support the identification and development of improved content experiences across brand website properties to help enhance the customer experience and support organic traffic growth
- Assist with execution of digital content and organic growth initiatives, including content optimization, website enhancements, SEO/AEO tactics, and related activities under established strategies
- Help leverage analytics and reporting tools such as Google Analytics, Adobe Analytics, Google Search Console, BrightEdge, and Glassbox to monitor performance, compile reports, and flag potential content or technical issues
- Analyze performance data and insights to help identify opportunities for new content creation and optimization of existing assets, including product content, how‑to resources, and color tools across multiple brands and customer segments
- Support ongoing optimization processes to ensure site content remains accurate, consistent, and aligned across digital customer experiences and touchpoints
- Contribute to digital campaign execution by partnering with eBusiness partners, analytics, design, marcom and marketing, IT, and data teams to support and develop content deliverables and digital marketing initiatives
- Collaborate with internal stakeholders and external agency partners to assist with page development, content updates, and post‑launch optimization efforts based on performance data and insights
- Support merchandising initiatives by helping ensure promotional, product, and sale‑related website updates are accurately reflected and effectively presented to enhance the user experience
- Build working knowledge of Adobe Experience Manager (AEM) by assisting with content updates and learning how the platform supports marketing, merchandising, and compliance needs across the site.
- Provide occasional support for site migration through content authoring efforts as needed
Qualifications
POSITION REQUIREMENTS
Required:
- Bachelor’s Degree
- Understanding of content management systems (CMS)
- Understanding of digital marketing sphere consisting of digital content and creative development, SEO, SEM, paid support, social media, email marketing, analytics, etc
- Excellent written and verbal communication skills
Understanding of content management systems (CMS)
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Excellent verbal and written communication skills
Preferred:
- Content management experience
- Ecommerce experience
- Experience with Adobe solutions, primarily Experience Manager (AEM)
Experience using digital analytics solutions; Google Analytics, Adobe Analytics, etc
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Experience with Adobe solutions, primarily Adobe Experience Manager (AEM)
Travel-5%