Digital Marketing SEO Specialist

Position Summary:

The Digital Marketing SEO Specialist role is responsible for enhancing our online presence, improving organic search performance, and implementing digital marketing strategies that attract and engage families seeking senior care solutions. The ideal candidate combines strong SEO expertise with a strong understanding of digital trends and a passion for serving older adults and their families.

Key Responsibilities:

Search Engine Optimization (SEO):

Develop and execute comprehensive SEO strategies to improve keyword rankings and organic traffic for community websites and corporate pages.

Conduct on-page optimization including meta tags, headers, internal linking, schema markup, and related elements.

Manage off-page SEO efforts including backlink strategy and local listings.

Perform regular audits and monitor SEO performance using tools such as Google Analytics and Google Search Console.

Optimize content for E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), with a focus on health-related and location-based searches.

Local SEO & Listings:

Optimize and maintain Google Business Profiles for each senior living community.

Ensure accuracy and consistency across local listings and directories including Yelp, Bing Places, Apple Maps, and similar platforms.

Implement location-specific strategies to improve visibility for each community’s services.

Content Marketing & Strategy:

Collaborate with content creators and copywriters to develop SEO-friendly blog posts, landing pages, and resource guides.

Identify content gaps and new keyword opportunities aligned with the customer journey.

Analyze competitors and industry trends to inform content strategy.

Digital Advertising Support:

Support paid search and display advertising campaigns including Google Ads and Facebook Ads.

Monitor campaign performance and provide insights to improve ROI.

Qualifications:

3+ years of hands-on SEO and online marketing experience; experience in healthcare, senior living, or a related industry strongly preferred.

Proficiency in Google Analytics, Search Console, Tag Manager, and popular SEO tools including SEMrush, Ahrefs, Moz, Screaming Frog, and similar platforms.

Knowledge of HTML/CSS and website architecture best practices; experience with WordPress, Webflow, or a similar CMS is a plus.

Strong analytical, reporting, and problem-solving skills.

Excellent written and verbal communication skills.

Ability to work independently and collaboratively across departments.

Preferred Experience:

Familiarity with HIPAA considerations and ethical marketing in healthcare settings.

Experience optimizing for multi-location businesses.

Background in senior living, home care, healthcare, or multi-site service-based companies.