Digital Marketing Intern

Pharmacists Mutual Insurance Group has an opening for a Digital Marketing Intern. This role will support the organization’s digital marketing efforts with a focus on HubSpot CRM, email marketing, automation, social media, and website updates. This role is ideal for a tech-savvy college student who is eager to learn, works well independently, and is interested in gaining hands-on experience in digital marketing, inbound strategy, and content creation.

Essential Functions

Essential functions may include, but are not limited to the following:        

• Learn to build and maintain segmented contact lists in HubSpot. 
• Assist with updating CRM records and supporting ongoing data quality efforts.
• Observe and help monitor lead activity while learning how to track customer. 
• Support the creation, testing, and optimization of automated workflows, and identify improvements. 
• Assist with A/B testing efforts and learn to evaluate campaign performance metrics.
• Support updates to email templates and learn best practices for content layout and design.
• Help update website pages, landing pages, forms, and CTAs within HubSpot CMS.
• Support basic SEO improvements. 
• Assist in drafting social media content, scheduling posts, and research industry trends to support content planning.
• Help compile marketing performance reports using HubSpot, Google Analytics, and social media insights.

Knowledge, Skills, and Abilities 

• Knowledge of HubSpot CRM/Marketing Hub.
• Demonstrates strong attention to detail. 
• Open to learning new technology and analytics.
• Basic understanding of marketing principles.
• Knowledge of social media platforms, especially LinkedIn and Meta.
• Excellent written communication skills. 
• Ability to work independently, meet deadlines, and manage multiple tasks.

Experience and Education Qualifications

• Pursuing a degree in Marketing, Communications, or other related degree.
• Completion of at least 2 years of college coursework.

Preferred Qualifications

• Experience with HubSpot, Canva, Adobe, or website builders is a plus.
• Completion of junior year college coursework or higher (including senior level students, recent graduates, or graduate students).

Physical Requirements/Work Environment

Physical Requirements

• Vision sufficient with correction to read small print in communications, policies and on the computer screen  
• Hearing or other means sufficient to understand conversations in person and over the telephone 
• Speech sufficient to make oneself heard in person and over the telephone 
• Mobility sufficient to move around in an office setting 
• Dexterity sufficient to operate standard office equipment
• Endurance sufficient to maintain productivity throughout entire shift

Work Environment

• Fully remote role requiring access to a workspace, and reliable internet.
• Ability to sit, type, and work at a computer for extended periods.
• Frequent virtual meetings and collaboration with team members.