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Digital Marketer & Web Coordinator (Remote, Full-Time)

Smart Workforce Solutions
10 days ago
Full-time
Remote
Australia

Introduction

Position: Digital Marketer & Web Coordinator
Location: Remote, South Africa
Work Hours: Full-Time | 40-hour workweek
Role Type: Permanent / Full-Time
Reports To: Business Owner / Client
Salary: R25,000 per month (non-negotiable)

Position Overview:

Our client is seeking a skilled and proactive Digital Marketer & Web Coordinator to take ownership of their digital marketing activity and web presence.

This role combines digital marketing strategy, website coordination, CMS management, content creation, analytics, and general business support. The successful candidate will be responsible for developing and executing marketing initiatives while ensuring the company’s websites, landing pages, and digital assets are professional, user-friendly, mobile-responsive, and conversion-focused.

Due to the time-poor nature of the client, this person must be able to work independently, manage their own workload, take initiative, and confidently drive tasks forward without constant supervision. The ideal candidate is a self-starter who is comfortable balancing creative, technical, marketing, and administrative responsibilities in a remote environment.

Duties & Responsibilities

Web Design & CMS Management

  • Oversee the design, layout, updates, and general maintenance of client websites, primarily through platforms such as HubSpot CMS, WordPress, Webflow, or similar.
  • Design and implement landing pages that prioritise user experience, lead generation, and conversion rate optimisation.
  • Create high-quality web graphics, icons, banners, and digital assets in line with brand guidelines.
  • Ensure all web content is mobile-responsive and optimised across devices and browsers.
  • Assist with basic HTML/CSS updates where required.
  • Troubleshoot website or workflow issues and liaise with developers where needed.

Analytics, Reporting & Website Insights

  • Monitor and report on website performance using tools such as Google Analytics 4 and Google Search Console.
  • Use heatmapping tools such as Hotjar, Microsoft Clarity, or similar to identify user behaviour, friction points, and opportunities for improvement.
  • Provide insights and recommendations to improve website performance, user experience, and conversion rates.
  • Collaborate with relevant technical teams to resolve technical SEO issues, improve site speed, and support website optimisation.

Content Research, Ideation & Creation

  • Research, plan, and create engaging content across blogs, social media, websites, and digital campaigns.
  • Apply SEO best practices to website copy, blog content, metadata, and page structure to support organic traffic growth.
  • Use Canva, Adobe Creative Suite, or similar tools to create professional visual content for web and social media platforms.
  • Assist with web-based interactive content, campaign assets, and promotional material.
  • Ensure all content is aligned with brand tone, marketing objectives, and audience needs.

Marketing Coordination & Operations

  • Develop and manage a strategic content calendar across website, social media, and digital platforms.
  • Coordinate marketing activities, campaign timelines, and digital project deliverables.
  • Facilitate client WIP meetings, provide regular updates, and manage expectations around project milestones.
  • Support general office administration and operational tasks where required.
  • Assist with basic accounting and administrative compliance support, including BAS, GST, payroll-related administration, and general record keeping where needed.

Desired Experience & Qualification

Qualifications & Experience:

  • Bachelor’s degree or relevant qualification in Marketing, Web Design, Business, Digital Media, Communications, or a related field.
  • Proven experience in digital marketing, website coordination, web design, or a similar role.
  • Strong experience working with CMS platforms such as HubSpot CMS, WordPress, Webflow, or similar.
  • Advanced HubSpot knowledge, including CRM functionality, workflows, automation, and marketing tools.
  • Working knowledge of HTML/CSS would be advantageous.
  • Experience using Google Analytics 4 and Google Search Console.
  • Experience with heatmapping tools such as Hotjar or Microsoft Clarity would be beneficial.
  • Strong understanding of SEO, SEM, digital sales funnels, landing pages, lead generation, and conversion rate optimisation.
  • Proficiency in Canva, Adobe Creative Suite, or similar design tools.
  • Basic understanding of Australian accounting standards, GST, BAS, payroll, or general financial administration would be advantageous.
  • Previous experience working remotely and independently would be highly beneficial.

Personal Attributes:

  • Strong eye for design, layout, typography, branding, and user experience.
  • Highly independent, autonomous, and capable of working without constant supervision.
  • Self-starter who takes initiative and follows through on tasks.
  • Strong problem-solving ability, especially when troubleshooting website, workflow, or digital platform issues.
  • Organised and able to manage multiple priorities across marketing, website, content, and administration.
  • Comfortable switching between creative, technical, strategic, and administrative tasks.
  • Excellent written and verbal communication skills.
  • Detail-oriented, reliable, and deadline-driven.
  • Comfortable working with a time-poor client and proactively keeping projects moving.
  • Adaptable and willing to assist across different areas of the business when required.

Package & Remuneration

R25,000 per month (non-negotiable)

Interested?