The Digital Marketer contributes original, expertly written, yet both customer-oriented and easily understood product descriptions for video/audio production equipment. A well-written product description includes a detailed overview, which summarizes various benefits of the product, as well as elaborating and highlighting the specific features and unique technologies. The candidate will manage eCommerce website enhancement on
www.coremicro.com.
Requirements
Conducts comprehensive research on assigned products utilizing professional, vendor, blogs, and other relevant resources
Collaborates with internal departments to gain information for product descriptions
Prioritizes workflow to complete high urgency descriptions
Drafts a complete, professional, customized, and non-copied description to elucidate and improve customer understanding of a product and related features
Responds to bugs or requests to correct and update description content
Composes additional content for necessary fields such as “What’s in the Box,” technical specifications, etc.
Writes material in conformity to company formatting and content standards
Develop marketing strategies that align with the organization's business goals
Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
SKILLS REQUIRED
Expert knowledge of computers and mobile technology is a must
Prior writing experience is preferred
Ability to work full-time on-site at our office
Creative writing skills and ability to create a personable aura in writing
Professional written and verbal communication skills
Strong research skills
Ability to learn new products and audiovisual technologies
Ability to prioritize, meet deadlines, and to work under pressure
Detail-oriented and organizational skills
Proficient knowledge of Microsoft office & Magento eCommerce platform
Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising