Digital Marketer

knoell is one of the leading global service providers in offering regulatory registration, clinical development and product development support to clients. Our team of scientific and regulatory experts and extensive network of partners ensures that all the different regulatory requirements are right from the project outset to support our client’s global business. People are at the heart of our family-owned business and our values guide the way to our success. Team spirit and mutual support are very important to us. Our culture is characterised by strong international co-operation, can-do attitude, focus on quality and a growth mindset.

Job Profile Summary

We are seeking a highly skilled B2B Digital Marketer to join our dynamic marketing team. The ideal candidate will have expertise in managing CMS (Drupal) websites, executing LinkedIn campaigns (organic and paid), designing and implementing landing pages using CMS (Drupal) and/or Salesforce (SFDC), and driving SEO strategies. Additionally, you will be responsible for leveraging analytics tools such as Matomo to monitor performance and optimize digital marketing efforts across multiple platforms. This is an excellent opportunity for someone with a strong technical background in digital marketing, who thrives in a changing and growing marketing team with wide open space, and a lot of needs and demands.

The Technical Digital Marketer will build, develop, refine, and leverage their expertise to enhance the quality and efficiency of their areas of responsibility.

Administrative Responsibilities:

• Align marketing strategies with business goals.
• Coordinate teams and manage timelines for campaigns.
• Monitor performance and provide insights.
• Maintain content calendars and document processes.
• Update stakeholders on project progress.

Technical Responsibilities:

• Drupal Website Management: Maintain, secure, and optimize the company website for usability, SEO, and performance; troubleshoot issues as needed.
• LinkedIn Campaigns: Plan, execute, and optimize organic and paid LinkedIn campaigns to drive leads and brand awareness.
• Landing Pages (Drupal & SFDC): Design and optimize lead-capturing landing pages integrated with Salesforce.
• SEO: Implement strategies to boost organic traffic, optimize content, and track performance.
• Analytics & Reporting: Monitor performance metrics using Matomo and other tools; report insights to drive improvements.

Essential Requirements/Additional Requirements

• Bachelor’s degree in Marketing, or related discipline; advanced degree preferred
• Minimum of 4 years of experience in the B2B digital marketing (additional experience is welcome)
• Minimum of 2 years of experience with LinkedIn corporate account management AND LinkedIn advertisement execution
• Minimum of 4 years hands-on experience with CMS, SEO, and web analytics (Matomo preferred).

Demonstrated success in driving top-line revenue growth with a track record of meeting or exceeding revenue targets

• Work in a dynamic family-owned business environment with an international team in which new ideas, creative approaches, and collaboration are valued.
• You will have the opportunity to work with market leaders in our industry.
• Development is core, and at knoell we offer various opportunities to support your personal, leadership and technical development, including English language courses to help you effectively communicate in our business language.
• knoell offers a flexible working policy and is a remote-first company, where you have the flexibility to work from home, at our headquarters in Mannheim or at one of our local offices based in your location. 
• Part-time work options are generally supported on request subject to meeting business requirements.
•  It is important to us that you have both a career and personal life – we celebrate the work-life balance of our colleagues.
• At knoell we have a global employee referral program as part of the recruitment process where you can actively participate and get rewarded for referring talent to knoell.

We look forward to receiving your application!