Digital Content Creator - Social and Video

The Digital Content Creator, Social and Video role complements our external agency partners by capturing authentic stories across the university community. 
 
This is a video-first role, with a strong emphasis on capturing, editing, and producing short-form video content for platforms such as TikTok, Instagram Reels, and YouTube Shorts, while also supporting the creation of social graphics and other digital content. 
 
Acting as the embedded presence of the marketing team, this person will be responsible for uncovering stories, creating content, and building relationships across the university to bring Post’s story to life. This individual will work closely with our Marketing Social Media Strategist and in collaboration with the Associate Experience team’s strategic leadership. This is a hybrid position with some remote work and some days on-site.

Key Responsibilities

Content Creation

• Act as the embedded presence of the marketing team, actively identifying and capturing stories, events, and student experiences
• Conduct interviews with students, associates, and community members to bring forward authentic stories
• Work closely with marketing and PR teams to ensure content aligns with strategic goals and priorities
• Create high volumes of short-form video content for platforms such as TikTok, Instagram Reels, and YouTube Shorts
• Own the full video production process, including ideation, filming, editing, and preparing content for publishing
• Capture content in real time, with a focus on authentic, in-the-moment storytelling
• Create supporting social graphics and static content to complement video-first storytelling
• Be comfortable both behind the camera and on camera as a forward-facing creator
• Work closely with the Marketing Social Media Strategist and external agency partners to enhance planned content with authentic storytelling
• Act as a social media journalist, uncovering student, associate, and community stories
• Flag relevant themes, standout stories, or potential issues to broader teams

Event Coverage

• Attend and capture content at key university events such as orientation, athletics, and homecoming

Internal Communication

• Create and manage content for The Nest in collaboration with Associate Experience leadership

• Ensure internal audiences are informed and engaged

Collaboration and Insight

• Provide input into content strategy based on university activity
• Collaborate on social media and The Nest content calendars
• Work with marketing, communications, and campus teams
• Collaborate with external agency partners

Analytics and Reporting

• Track and share insights on content performance
• Identify trends and recommend improvements

Training and Support

• Provide guidance to subpage owners including Athletics and Campus Life
• Ensure alignment with Post’s brand standards

Qualifications

• Bachelors Degree preferred
• Strong understanding of major social media platforms and trends
• Strong video production skills including filming and editing
• Proficiency in CapCut, Premiere, Final Cut, or similar
• Experience creating social graphics and supporting visual content
• Demonstrated ability to create engaging video content
• Comfortable being on camera
• Strong communication skills

• Ability to build relationships across the university community
• Highly organized and adaptable
• Willingness to work occasional evenings and weekends
• 2 to 5 years of relevant experience
• Portfolio of video work required
• Spanish language fluency is a plus

What Success Looks Like

• A consistent stream of high-quality, video-first content
• Increased visibility of student and university stories
• Improved content quality and alignment across channels
• Strong engagement and performance across social platforms