Digital Content Creator

Be the Spark! Join our dynamic Marketing & Communications team, where every day is different, and you will always be engaged with meaningful work!

The Digital Content Creator supports the development and delivery of high-quality visual content that enhances brand presence and engages audiences across digital platforms. The role focuses on executing creative concepts aligned with established brand standards and current digital trends. Working collaboratively with cross-functional teams, the position contributes to the implementation of campaigns and content initiatives. Emphasis is placed on producing engaging, accessible, and inclusive content that reflects organizational priorities.  

In this role, you will:

• Collaborate with Marketing and Communications, Programs, and design teams to develop content briefs and creative concepts for compelling, inclusive, and engaging visual storytelling. 
• Ensure all content aligns with YMCA brand identity and visual standards. 
• Audit and review existing video and photo libraries to identify high-value opportunities for reuse. 
• Plan, capture, and edit high-quality video and photography content for digital platforms (social, web, etc.). 
• Produce short-form videos optimized for Facebook and Instagram Reels, TikTok, and YouTube Shorts. 
• Adapt and optimize content for multiple platforms and formats. 
• Edit and repurpose legacy content into new, campaign-ready assets. 
• Deliver final, publish-ready assets aligned to campaign timelines and objectives. 
• Capture the energy, tone, and voice of YMCA of Greater Toronto, from participant experiences and program highlights to events. 
• Ensure all content complies with copyright and YMCA photo and video consent policies. 
• Tag and maintain digital assets within the Digital Asset Management (DAM) system. 
• Perform other duties as assigned. 

You bring: 

• Post-secondary education in media, film, communications, or a related field, or equivalent experience. 
• 1 to 2 years of experience working with videography, photography, and video and photo editing (portfolio required). 
• Experience creating content for lifestyle, community, or nonprofit organizations is an asset. 
• Proficiency in Canva and Adobe Creative Cloud (Premiere Pro, Lightroom; After Effects an asset). 
• Adobe Photoshop and drone videography experience would be an asset. 
• Strong understanding of current trends on Instagram, TikTok, and YouTube. Strong storytelling, composition, and visual editing skills. 
• Ability to manage multiple projects and deliver content efficiently. 
• Flexibility to work hours, including days, evenings, and weekends. 
• Ability to travel across the GTA.
• Valid driver’s licence is an asset. 
• Commitment to diversity, equity, inclusion, and building a sense of belonging. 

What you need to succeed:

• Commitment to the YMCA’s Mission, Vision and Values
• Focus on the health, safety and wellbeing of all children, youth, and vulnerable people in YMCA programs including understanding legal and moral obligations related to reporting suspected child abuse to Child Protection Services
• YMCA Competencies: Accountable, Relationship-Builder, Improvement-Orientated, Team Player & Leader, Equity and Wellbeing Promoter

Why work for the YMCA?

The YMCA of Greater Toronto is a charity that ignites the potential in people, helping them grow, lead, and give back to their communities. We are committed to helping our employees reach their full potential and are recognized as a great place to work. We offer meaningful jobs and the opportunity to make a difference in the lives of individuals and the health of our communities. See what you can expect from the YMCA here.

Joining the Y means contributing to over 170 years of providing opportunities for people to shine through programs and services, such as health and fitness, licensed child care, camps, employment and immigrant services, education and training, and services for youth, families, and seniors. Learn more in our 2025–2030 strategic plan, Greater Together, which outlines how we are focused on building communities where people feel healthier and more connected to their neighbours.

The YMCA of Greater Toronto is committed to Diversity, Equity, Inclusion and Belonging. We strive to remove barriers to employment and recognize that diverse staff who reflect the communities we work in enrich the experiences of our participants and our team. As an equal opportunity employer, we invite applications from all qualified candidates including racialized people/people of colour, Indigenous Peoples, disabled people/people with disabilities and members of 2SLGBTQIA+ communities.

If we can make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity so we can work with you to accommodate your needs.

In keeping with our commitment to safety and child protection, job offers are contingent on the successful completion of a Police Records Check. Within the first four months and every three years thereafter, a Vulnerable Police Records Check is required. Learn more about these checks here. 

The YMCA only considers applicants who are legally entitled to work in Canada. We thank all applicants for their interest, however, due to the volume of applications we receive, we can only contact candidates who are selected for an interview.

Check out the next steps in our recruitment process and see what others are saying about working at the YMCA.