Creative Specialist – Copywriter
OpellaJob title: Creative Specialist – Copywriter
Location: Mumbai
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.
At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.
About the job:
This role is for a copywriter to generate compliant copy leveraging Gen Ai tools for social, e-com and web content for a series of brands.
Main responsibilities:
- Create compelling and original copy for a wide range of formats — from social media campaigns and digital ads to website copy, e-commerce content, and blog articles.
Integrate regulatory compliance and scientific accuracy into all content creation for healthcare brands.
Collaborate with creative, strategy, and AI teams to transform brand positioning and insights into impactful storytelling across platforms.
Use Generative AI tools (e.g. Jasper) to support ideation, content drafting, and creative concept development.
Contribute to creative ideation, bringing language craft, brand voice consistency, and conceptual thinking to campaigns.
Partner with art directors brand teams to build cohesive, integrated creative assets.
Collaborate closely with brand teams to understand target audiences, key messages, and strategic priorities.
Adapt and optimize content for various digital platforms, considering SEO, readability, and performance metrics.
About you:
Strong expertise in Copywriting
Good communication skills, with the ability to collaborate effectively with the other stakeholders
Experience in using AI tools
Ability to adapt to a fast-paced & dynamic environment
Experience 3+ years in Copywriting
Strong negotiation and influencing skills
Master's / Bachelor's degree in Business, Marketing, or a related field
Why us?
At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
We Are Challengers.
We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:
All In Together: We keep each other honest and have each other's backs.
Courageous: We break boundaries and take thoughtful risks with creativity.
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.
Join us on our mission. Health. In your hands.