Company Overview:<\/span><\/span><\/b>
<\/span><\/span><\/p>Join the dynamic team at Indra Shakti Holdings, a key player
in the FMCG sector, overseeing two distinct brands: SWAH and Tithly. SWAH is a
specialty rice brand dedicated to promoting health, tradition, and
sustainability, aiming to provide high -quality rice products. Tithly is our
innovative non -alcoholic Ready -To -Drink (RTD) brand, focusing on delivering
quality, sustainability, and contemporary convenience in the beverage industry.
These brands embody our commitment to innovation and quality, striving to make
a positive impact on both the market and the communities we serve.<\/span>
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<\/span><\/span><\/p>Role Overview:<\/span><\/span><\/b>
<\/span><\/span><\/p>We are seeking a skilled Content Writer and Developer to
handle diverse content creation for both SWAH and Tithly. This role demands
crafting compelling, authoritative, and SEO -optimized content across multiple
platforms, including websites, blogs, social media, and marketing materials.
The candidate will play a pivotal role in narrating our brands' stories,
enhancing digital presence, and engaging our audience effectively.<\/span>
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<\/span><\/span><\/p>Key Responsibilities:<\/span><\/span><\/b>
<\/span><\/span>
<\/p>- Develop and manage a content calendar that
aligns with the marketing strategies and brand goals of both SWAH and Tithly.<\/span>
<\/span><\/span><\/span><\/li>- Write, edit, and produce expert -level content
across various formats, including website copy, blogs, articles, and social
media posts, tailored to the unique worlds of specialty rice and non -alcoholic
RTD beverages.<\/span>
<\/span><\/span><\/span><\/li>- Create compelling narratives and cohesive
stories for our digital platforms that reflect the ethos and product offerings
of both brands.<\/span><\/span><\/span><\/span><\/span>
<\/li>- Craft engaging newsletters and press releases
that effectively communicate our commitment to innovation, tradition, and
sustainability.<\/span><\/span><\/span><\/span><\/span>
<\/li>- Maintain the highest standards of accuracy and
quality in all content from concept to publication, ensuring brand voice
consistency across all platforms.<\/span>
<\/span><\/span><\/span><\/span><\/span><\/li>- Lead content marketing efforts with innovative
strategies to maximize the reach and impact of both brands.<\/span>
<\/span><\/span><\/span><\/li>- Conduct thorough research to ensure the
authenticity and authority of the content, staying current with industry trends
and consumer insights in both the food and beverage sectors.<\/span>
<\/span><\/span><\/span><\/li>- Collaborate closely with the marketing teams to
support campaigns and initiatives through targeted content creation.<\/span>
<\/span><\/span><\/span><\/li>- Monitor and analyse content performance metrics,
utilising insights to refine strategies and enhance online visibility and
engagement.
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<\/span><\/li><\/ul><\/div><\/span>
Requirements<\/h3>
Skills and
Qualifications:<\/b>
<\/p>- Exceptional written and verbal English skills
<\/span><\/li>- Multilingual abilities are welcomed, to resonate
with a diverse customer base.
<\/span><\/li>- Strong knowledge and experience of SEO practices
in creating content that ranks well on search engines and with a track record
of increasing web visibility.
<\/span><\/li>- Ability to research and verify information to
ensure content authenticity and reliability.
<\/span><\/li>- Creative mindset with the ability to
generate innovative ideas that appeal to our target audience.
<\/span><\/li>- Proficiency in leveraging new technology and AI
tools for content creation, optimization, and data analysis.
<\/span><\/li>- Proficiency in leveraging new technology and AI
tools for content creation, optimization, and data analysis.
<\/span><\/li>- Willingness to learn and grow professionally,
with an openness to adopting new technologies and methodologies in content
development.<\/span>
<\/li><\/ul>Preferred Experience:<\/b>
<\/p>- Background in writing for FMCG sectors,
particularly focusing on beverages (alcoholic/non -alcoholic) or specialty foods
such as rice.
<\/span><\/li>- Familiarity with content management systems and
digital content creation tools.
<\/span><\/li>- Previous exposure to leveraging AI tools and new
technologies for content creation and optimization
<\/span><\/li>- Understanding of industry trends and consumer
preferences in the agri -food sector.
<\/span><\/li>- Proven track record of crafting engaging content
that drives audience engagement and brand visibility.
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Benefits<\/h3>
What We Offer:<\/span><\/span><\/span><\/b>
<\/p><\/div>
- The opportunity to represent pioneering brands
within the specialty rice and RTD markets.
<\/span><\/li>- Engage and educate a diverse community of food
and beverage enthusiasts through your creative content.
<\/span><\/li>- Work in an environment passionate about
innovation, quality, and sustainability.
<\/span><\/li><\/ul>
<\/span><\/span><\/div>Ā <\/span><\/span><\/span>
<\/span><\/span><\/p>Application Process:<\/span><\/span><\/span><\/b>
<\/span><\/span><\/p>Candidates are encouraged to apply by submitting a resume,
cover letter, and portfolio showcasing relevant work in SEO content creation
and projects related to the beverage and/or agri -food industry. Please
highlight how your experience aligns with the missions and visions of both SWAH
and Tithly.
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