Position Title:
Copywriter (PHL)Shift:
Job Description:
Responsible for creating campaigns, short-and long-form thought leadership and recruiting content including trends/best practice articles, blogs, whitepapers, applicant success stories/case studies, emails, social posts, video scripts, and other assets align with the organization’s strategic priorities and goals with measurable results to elevate the Carelon brand internally and externally. Research and identify interesting story angles (combining online sources, interviews and studies) aligned to audience need and interests. Interview leaders, subject matter experts and other sources to craft analytical, accessible content and customize content for internal and external channels. Coordinate with design teams to illustrate articles. Identify organization’s needs and gaps in content and recommend new topics. Create inspiring internal messaging to highlight employee successes and drive engagement. Custodian of the corporate brand – guidelines, style guide, template and ensure that all assets are compliant with the brand guide. Requires bachelor’s degree in English Literature, Creative Writing, Communication or Journalism. 3-5 years of content writing experience in business journalism, content marketing, communications. Previous experience in writing for healthcare/health insurance industry or writing marketing content for a tech company is an added advantage.