Copywriter

Looking for a role that fills your cup? Good news, T2 Tea is looking for a Marketing Coordinator to join its passionate team.

About the role

As T2’s Copywriter, you will help shape and express the brand voice across every touchpoint — from campaigns and activations to product copy and digital content.

This role is about more than writing: you’ll generate and craft the big ideas that connect with audiences, bring creative concepts to life, and elevate the extraordinary T2 brand.

You’ll partner with designers, marketers, cross-functional colleagues in digital, product and retail along with external agencies to develop compelling copy and creative ideas that cut through, whether in a headline, manifesto, website, or packaging line.

Your day-to-day will include:

• Creative Concepting & Campaigns - Generate and craft big ideas for integrated campaigns across digital, retail, product, wholesale, social, ATL and activations— delivering copy that inspires, excites and performs.
• Product & Packaging - Write product names, packaging copy, and website descriptions (short and long form) that bring new ranges and hero products to life.
• Digital & CRM - Develop copy for websites, eDMs, landing pages, banners, and tiles that drive engagement and conversion. Partner with the SEO team to balance creativity and optimisation.
• Advertising & Media - Write headlines, scripts, and stories for paid media, advertising, and brand content. Support the social media team with engaging organic captions.
• Retail & In-Store - Create copy for VM and store environments — including graphics, signage, and digital screens — ensuring tone of voice consistency across the retail experience.
• Partnerships & Agencies - Collaborate with external agencies to ensure campaigns reflect brand tone of voice. Guide partners and internal teams on applying the brand’s copy standards.
• Wholesale & B2B - Produce collateral for wholesale partners, catalogues, training guides, and digital assets tailored to stockists and trade audiences.

About you

• 3–5 years’ experience as a creative copywriter within an established agency or in-house role.
• A strong portfolio that demonstrates conceptual thinking, campaign work, along with copy crafted for very specific usage like web, product or CRM.
• Versatility across formats — from sharp headlines to long-form storytelling.
• Ability to think strategically, write persuasively, and adapt tone to audience and channel.
• Excellent organisational skills, able to juggle multiple projects and deadlines.
• Curiosity, creativity, and a collaborative spirit

Life at T2

• Enjoy a 50% discount to spoil yourself, plus endless cups of tea.
• Get recognition and rewards.  T2 celebrates our teams contributions through our Moment Makers program, featuring exciting prizes.
• Volunteer leave day per year with a purpose aligned organisation.
• Workplace policies with impact: Gender equity policy, Equitable remuneration policy and Flexible working arrangement options, including hybrid work.
• Employee Assistance Program (EAP).
• T2 Culture Club ensures we celebrate every occasion in the calendar – bringing fun and excitement to life at T2.
• Head office located in lively Collingwood, close-by to delicious cafes and public transport (both train and tram).

About the application process

• Don’t feel like you meet every single requirement? Still apply! We’d love to receive your application if most of your experience matches and you think you’ll thrive in this role.
• All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
• T2 commit to respond to every applicant.
• No agencies please – we have this one brewing in-house.

Sounds like your cup of tea? Apply now!