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Copywriter

Inova Health System
Full-time
On-site
Virginia, United States
Description

The Copywriter is responsible for creating, editing, and proofreading short-form and long content for digital and print channels. 

Job Responsibilities 

 

  • Conceptualizes and develops creative copy that adheres to Inova’s brand voice and tone.
  • Creates clear, persuasive, and original copy for digital and print multichannel marketing campaigns: digital ads, emails, social media, web content, video scripts, e-newsletters, and print advertisements.
  • Develops short and long-form content that incorporates brand messaging targeted to various audiences for system initiatives, service line programs, patient education, and physician communication.
  • Translates healthcare technical information into clear and concise copy.
  • Collaborates marketing team members and clients to ensure content aligns with strategy and overall goals.
  • Collaborates with designers to ensure content and visuals are aligned.
  • Provides quality control through editing and proofreading according to editorial standards.
  • Manages and updates editorial style guide.
  • May perform other duties as assigned.



Additional Requirements 

Experience - 7 years of experience as a copywriter for digital and print channels for an agency or in-house organization

Education - Bachelors Degree in English, communications, journalism, marketing, advertising, or related field