Copywriter

TPS Group Holdings, a family of brands including The Paper Store and Uncharted, is dedicated to creating destinations that inspire, delight, and surprise. Our mission is to connect with every customer through carefully chosen products, immersive shopping experiences, and service that goes the extra mile.

The Copywriter will be responsible for conceptualizing and expressing the core brand identities ("the why") for both The Paper Store and Uncharted brands across all creative mediums. This multi-brand responsibility requires developing distinct yet cohesive personas, voices, tones, and messaging strategies that align with each brand's unique goals while ensuring they work harmoniously within the overall company portfolio.

The Copywriter reports directly into the Creative Director.
  
COMPETENCIES:

• Accountability: Demonstrates a sense of corporate responsibility. Takes personal ownership and responsibility for the quality and timeliness of work. Ensures that actions are consistent with words.
• Communication: Communicates information with consistency and clarity; uses active listening to effectively understand and provide feedback. Adjusts communication style to suit the audience to promote engagement and increase understanding.
• Creativity and Initiative: Forward-thinking, recognizes opportunities and finds new ways of doing things and implements improvements whenever possible. Encourages creativity and innovation.
• Professionalism: Maintains a professional and positive manner even under changing or uncertain conditions. Works well with a wide range of individuals to provide support, encouragement and direction. Engages others to accomplish organizational and departmental goals. Is seen as a role model.
• Personal Development: Displays self-awareness, a high level of energy, persistence and a positive outlook. Continuously seeks ways to improve and learns from mistakes and constructive feedback.
    

KEY RESPONSIBILITIES:

• Be a TPS brand ambassador.

• Develop brand campaign and seasonal campaigns. 

Demonstrate understanding of retail stores.

• Establish the overall writing style, brand voice, and brand tone of The Paper Store and Uncharted by working closely with the Creative Director in the development of The Paper Store and its sub brands.

• Develop and lead the implementation of comprehensive content strategies that support the overall marketing and business objectives.

• Work with the Marketing, Merchandising, and Buyer Team to create compelling digital, social media, catalog, and direct mail that tells The Paper Store and Uncharted story and elevates the selling attributes of the merchandise and sub brands.

• Write original copy and edit content that connects with our desired audience and drives action for a range of marketing and communications materials.

• Analyze marketing data to identify trends and anticipate consumer needs. Develop a solid understanding of the target audience through online and traditional market research.

• Ensure engaging, relevant, clear, and on-brand communication.

• In conjunction with the Creative Director, own the verbal identity of The Paper Store and Uncharted social media channels to create a fun, energetic and engaging network of organic social media that drives engagement with current customers and attracts new consumers and introduces them to The Paper Store brand.

• Manage multiple projects with the ability to switch from one to the other seamlessly.

• Impeccable attention to detail, understanding and skill as it relates to grammar and spelling are required.

• Manage internal and external communications including Public Relations.

• Have a discerning eye for copy that excites and attracts our target demographic.

• Take part in an environment that supports open exchange of ideas, smart risk taking, and fresh thinking.

• Establish criteria and work procedures to achieve a high level of quality, productivity, and speed.
  

JOB REQUIREMENTS:

• 5+ years of experience in a creative content strategy and/or copywriting role.

 • Bachelor's degree in marketing, communications, advertising, journalism, or related field.

• Proactive, assertive team member comfortable working in a highly collaborative cross-functional environment.

 • Demonstrated talent for high-caliber creative campaign copy. Proven ability to translate complex marketing challenges into clear, customer-friendly strategies.

• Retail/fashion editorial experience preferred; e-commerce and social media experience a must 

• Ability to juggle multiple priorities in a fast-paced, teamwork-based environment.

• Strong communication skills – in writing, verbally, and through presentations to executives.

• Positive, collaborative, flexible, and energetic attitude a must.

• Ability to work 3+ days/week at the Corporate Office in Acton, MA.

• Professional presentation in attire, demeanor, and appearance.

• Portfolio is required. Please include examples of digital, social, and print media copywriting. Applications without a portfolio will not be considered.
  
  

The Paper Store is an equal-opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law.