Copywriter

JOB DESCRIPTION:
Wonderist Agency is seeking a strategic Copywriter to develop high-performing marketing content that engages audiences, tells compelling client stories, and drives measurable results.

If you’re passionate about creative copywriting, confident in pitching strategic ideas to clients, and eager to pioneer new ways to integrate AI into content workflows, we want to hear from you!

ESSENTIAL FUNCTIONS:

• Client Kickoff and Strategy: From the very first call, you’ll evaluate client needs, uncover their brand voice, and shape content strategies that align with their business goals. This includes conducting interviews, asking the right questions, and coaching clients to share clear, compelling insights that power high-quality content.
  
  
• Branding: You will work with our Design Team to generate practice names, branding concepts, and taglines that resonate with target audiences and differentiate clients in their market.
  
  
• Content Strategy: You will develop content strategies using sitemapping and wireframing tools and tie those strategies to SEO objectives, user experience goals, and conversion optimization.
  
  
• Websites: Once all foundational elements are approved, it will be your responsibility to build and refine full website content using AI tools as a starting point, then elevate it through human insight, creativity, and brand alignment.
  
  
• Edits & QAs: You will be responsible for editing your own work and QAing the websites you write. You'll need to proofread meticulously and ensure all content meets our quality standards before client delivery.
  
  
• Monthly Content Deliverables: You'll work with the SEO Team to produce and edit monthly deliverables.
  
  
• Direct Mailers & Other Collateral: You'll need to write creative, engaging copy for direct mailers and other marketing collateral that drives response rates and supports client campaigns.
  
  
• Initiative Support: You’ll actively support the exploration and implementation of new AI workflows to make internal systems faster, smarter, and more scalable while maintaining quality.

CORE COMPETENCIES:

• AI-Savvy & Versatile Content Creator: Confident in using AI tools to accelerate content development and brainstorm ideas, with the creative range to craft everything from attention-grabbing headlines to long-form, technical, and persuasive copy.
  
  
• Meticulous Editor: So meticulous that you thoroughly read job descriptions. Please include your favorite grammar rule or writing pet peeve in your cover letter.
  
  
• Takes Pride In Work: We need someone who takes any project, big or small, and puts everything they have into delivering exceptional results that exceed client expectations.
  
  
• Process-Minded Problem Solver: Actively pursues ways to make internal systems more efficient while still maintaining quality. Sees initiatives as opportunities to build smarter workflows and long-term wins, not just one-off tasks.
  
  
• Strong Presence: Exudes strong conversation skills and has a strong presence on client calls to pitch ideas and get buy-in from clients.

Minimum Qualifications:

• Bachelor’s Degree in writing, journalism, marketing, advertising, or related field
• 2+ years of experience in a professional writing or content strategy role; agency experience preferred
  Basic G Suite Skills (Gmail, Google Docs, Google Sheets, etc.)
  Basic knowledge of SEO best practices
• Experience with AI content creation tools (e.g., ChatGPT, Gemini, Claude, Make) and ability to integrate them into a larger content workflow

Bonus Points:

• Deep understanding of SEO best practices
• Knowledge of the dental industry
• Knowledge of Webflow
• Monday.com
• Relume
• Slack